DerbySoft, a provider of high-performance distribution services with more than 400 connections to online travel agencies, wholesalers and tour operating groups globally, has finalized a new partnership with RLH Corporation, a hotel company focused on the franchising of upper-midscale to economy hotels.
RLH Corporation will connect to DerbySoft through Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS. RLHC properties will now be able to enjoy additional distribution, connecting with larger wholesalers and OTA distributors through DerbySoft, creating a more powerful potential revenue stream.
“As our company grows, it is important to establish strong affiliations with companies such as DerbySoft,” said VP of Distribution and Channel Management, Alexa Montgomery Krnjaic. “We look forward to enhancing our distribution capabilities and ultimately reaching a broader audience through their platform.”
RLH Corporation is an innovative hotel company focused on the franchising of eight brands – Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, Signature Inn, GuestHouse, Americas Best Value Inn, Canadas Best Value Inn and Knights Inn. RLHC maximizes return on invested capital for hotels owners across North America through relevant and distinguished brands, industry-leading technology and forward-thinking services.
Working through the DerbySoft Connectivity Suite, RLHC’s 1,000+ franchised hotels will have access to more than several hundred distribution partners currently connected to DerbySoft. DerbySoft’s mission is to make the travel business easier by connecting hotels and distributors with the most accurate information—including availability, rates, inventory and content—to improve conversions and bookings.