Data & Mobility Drive Loyalty Switch for LEYE

When Lettuce Entertain You Enterprises (LEYE) decided to replace its 25-year-old Frequent Diner Club loyalty program with a mobile loyalty solution, the decision was not made lightly. LEYE currently owns, licenses or manages about 100 restaurants under 52 brands. A loyalty program would need to accommodate and track a variety of guest behaviors, including check values and frequency, in order to customize the way points could be earned and used. Find out about LEYE’s journey, and why the team selected Paytronix as their loyalty partner.