Customized & Customer-Driven Loyalty Sweetens Biz for Sprinkles

With customers clamoring for a rewards program for more than a decade, Sprinkles teams with Paytronix to roll out a highly anticipated loyalty program. Combining data-driven customized messaging and rewards has helped the cupcakery succeed in enrolling more than 100,000 people in the program in the first month it was deployed. Sponsored.