Crowne Plaza Tackles Meeting Intelligence
Crowne Plaza Hotels & Resorts announces the signing of an agreement with Hotel-Inntell.com, LLC, New England's largest source of hospitality meeting intelligence, to provide meeting information for its cluster of New England hotels, including properties in Natick, MA; Worcester, MA; Nashua, NH and Warwick, RI.
"One of the things that really impressed me was Hotel-Inntell's attentive commitment to understanding what we really need," says Ray Shepard, director of field marketing, Crowne Plaza Hotels & Resorts. "They never waiver off that, explaining and matching what data and data formats our sales team requires to deploy a successful sales and marketing effort."
The contract provides Crowne Plaza with access to comprehensive meeting data including: locations, event type, room size, frequency — all sorted by market segment and SIC codes.
"One of the things that really impressed me was Hotel-Inntell's attentive commitment to understanding what we really need," says Ray Shepard, director of field marketing, Crowne Plaza Hotels & Resorts. "They never waiver off that, explaining and matching what data and data formats our sales team requires to deploy a successful sales and marketing effort."
The contract provides Crowne Plaza with access to comprehensive meeting data including: locations, event type, room size, frequency — all sorted by market segment and SIC codes.