Cosi Redesigns Loyalty Program to Attract Millennials

When it became evident that Cosi’s loyalty strategy had become less relevant to its customers, the eatery sought the help of Paytronix to revitalize the system and engage a younger demographic. The a POS-integrated solution has provided Cosi with the perfect fit for rewards, messaging and more, enabling management to have a better and more complete picture of what customers want in order to drive business.