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Cosi Redesigns Loyalty Program to Attract Millennials

4/8/2014
When it became evident that Cosi’s loyalty strategy had become less relevant to its customers, the eatery sought the help of Paytronix to revitalize the system and engage a younger demographic. The a POS-integrated solution has provided Cosi with the perfect fit for rewards, messaging and more, enabling management to have a better and more complete picture of what customers want in order to drive business.
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