Consumers Ready for Self-Service

Preliminary results from the 2006 HT Self-Service study indicate that consumers are ahead of hospitality operators in accepting self-service solutions at hotels and restaurants. In preliminary results, 67 percent of consumers reported that they would be very likely to use a self-service order-and-pay or check-in kiosk, although a minority had ever seen either type of kiosk.

As more and more hotels and quick service restaurants begin rolling out self-service solutions, this study will examine attitudes towards self-service in both the lodging and the restaurant industries, as well as the fundamental drivers behind the rapid growth of check-in/check-out kiosks in hotels and order-and-pay kiosks at QSRs.

Your input is needed to make this study a success. The short survey takes no more than three minutes to complete. Participants can visit http://64.73.28.22/s.asp?A=86310412E78178 to complete the short survey and enter a contest to win an iPod Video. Results of the consumer and hospitality operator study will be published in June as a supplement to Hospitality Technology magazine.