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Case Study: How Snooze Eatery Used iAuditor to Build a Culture of Safety, Consistency, and Quality


Snooze Eatery is a popular chain of restaurants in the US with 43 locations. Snooze Kansas City opened just a month before COVID-19 shuttered restaurants and cafes throughout the world. The team at Snooze used iAuditor to build up a culture of safety, consistency and quality during one of the most uncertain periods for hospitality businesses. We spoke to Snoozers at the Kansas City location about how iAuditor was able to help them raise their safety game and get safely back to business.

COVID-19 has changed everything we do

Before COVID-19 shook the world, Snooze Eatery had patrons lining up for breakfast and brunch food. That all changed when they had to shut down their dine-in option for 10 weeks at the beginning of the pandemic. For TJ McReynolds, General Manager of the Kansas City location, the uncertainty of the situation propelled him and his team to take action, “COVID hit and shut us down. When will we get back to normal? How long will this last? What impacts will it have on our brand new restaurant?”

“We needed to earn the trust of our guests and employees.”

The team did takeout for months before reopening for dine-in customers. To encourage diners to visit and keep staff morale high, safety became the #1 priority for Snooze Eatery. As Katie Birner, Assistant General Manager puts it, “we take care of everyone that comes in the restaurant, and we make sure that we don’t ever put anyone in harm’s way.”

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A touchpoint for safety, every single hour

During reopening, the Snooze Eatery team created a brand new role, the ‘Safety Dancer’. “Safety Dancers clock in and they don’t stop moving the entire day. They clean all day. They work off of two checklists. One is a 15 minute cycle and the other is an hourly cycle”, explains McReynolds. Safety Dancers are in charge of cleaning, sanitizing, and managing the capacity of the eatery.

For Snooze Eatery, this meant that guests could trust the safety and cleanliness standards of the restaurant, and enjoy a cup of coffee in bliss.

Snooze takes the checklist, and puts it on steroids

iAuditor has allowed Snooze Eatery to reassure their employees and guests during a time where trust in public spaces is low because of the potential health and safety risks.

“Snooze takes the checklist and puts it on steroids. It’s a unique tool. The inspections and templates make you go through a checklist, but it also makes you give proof in the form of photos and notes, and to take care of things on the spot. It holds you to the utmost perfect standard in every way,” says Birner. 

“Consistency, quality & safety, especially in a COVID world, is something that’s incredibly important.”

Want to see how iAuditor can play a role in your COVID-19 operations? Check out our COVID-19 Response Hub and access thousands of COVID-19 checklists, resources, and ebooks for free: