Carlson Takes on Revenue Optimization

Carlson Hotels Worldwide announces it has signed an agreement with JDA Software Group, Inc. to implement a revenue optimization platform to increase asset value and profitability for Carlson franchisees.

"Carlson is taking the lead in chain-wide revenue optimization for its franchisees," says Yvonne La Penotiere, president of Carlson Hotels Worldwide -- The Americas. "We identified the most effective way of delivering revenue optimization and selected JDA Software Group to implement it."

The first phase of the implementation focuses on using JDA software to drive optimized rates and higher revenues by providing property-specific demand forecasting to each of its its more than 900 properties. Carlson operates in 71 countries under the Regent Hotels & Resorts, Radisson Hotels & Resorts, Park Plaza Hotels & Resorts, Country Inns & Suitess, and Park Inn brands.