News Briefs
- 2/6/2025
Caribbean Tourism Tech Experts Reveal Top 5 AI Innovations and Strategies for 2025
Artificial intelligence (AI) is reshaping industries worldwide, and hospitality in the Caribbean is no exception. At the most recent Caribbean Hospitality Industry Exchange Forum (CHIEF), hosted by the Caribbean Hotel and Tourism Association (CHTA), industry experts shared insights into how AI is set to revolutionize the guest experience, streamline operations, and preserve the region’s vibrant culture.Here are the top five trends every hospitality leader should know:1. High Tech Meets High TouchAI isn’t about replacing people—it’s about empowering them. By automating repetitive tasks, AI frees up staff to focus on delivering personalized, authentic guest experiences. Adam Mogelonsky, a CHIEF panelist and Partner at Hotel Mogel Consulting Limited, emphasized, “Hospitality is fundamentally a people-to-people industry. AI should liberate teams to enhance human connections with guests.” This approach ensures that while technology streamlines operations, the heart of hospitality—genuine, meaningful interactions—remains at the forefront.2. Data Integration Will Unlock New Revenue StreamsDespite having access to vast amounts of guest data, many hotels struggle with siloed systems that limit its potential. Experts predict that 2025 will be the year of seamless data integration, made possible by advanced APIs and middleware. With real-time analytics and machine learning, hotels can unlock actionable insights to enhance the guest journey and drive revenue.3. Cost-Effective AI Solutions Are Within ReachFor businesses with limited budgets, AI-powered chatbots offer a practical starting point. These virtual assistants operate 24/7, handle multiple languages, and address both guest and employee needs. Christus Gill, Information Technology Manager at Zoëtry® Marigot Bay St. Lucia and CHIEF panelist, noted, “AI chatbots are an affordable, efficient way to enhance productivity and guest satisfaction, allowing staff to focus on higher-value interactions.”Beyond chatbots, hotels can start integrating accessible AI tools to address specific needs. “In terms of what AI can do in the near-term,” said Mogelonsky, “consider contextual marketing messages, prearrival upselling, websites with adaptive content, dynamic room availability, personalized itinerary planning, responsive staff scheduling, guest feedback semantic analysis, and predictive maintenance.” These innovations provide a roadmap for hotels to implement AI solutions that immediately drive results and improve operations.4. Cybersecurity Must Evolve with AIAs AI evolves, so do cyber threats. The hospitality industry’s reliance on sensitive guest data—including names, addresses, passport details, and credit card information—makes it a prime target for hackers. High staff turnover further amplifies the risks, as new employees often gain access to critical systems before receiving adequate cybersecurity training.Many hotels focus heavily on hardware and software security solutions but neglect the critical role of employee education. “AI is being leveraged by hackers to conduct sophisticated attacks, including evolving social engineering tactics. Cybersecurity training is critical in equipping employees to identify and respond to these threats effectively,” Gill added.By prioritizing ongoing training for all staff, hotels can better safeguard sensitive guest data, mitigate the risks of human error, and create a culture of security that adapts to the latest threats.5. Preserving Caribbean Culture Through AIAI can play a transformative role in showcasing and preserving the Caribbean’s rich heritage. From traditional recipes and local folklore to iconic lyrics, AI-powered platforms can bring the region’s cultural treasures to life for both guests and younger generations. “Training AI agents with local knowledge is an innovative way to make Caribbean culture more accessible and engaging, bridging tradition and technology,” said Gill.As the Caribbean hospitality industry embraces these trends, AI is poised to redefine the guest experience while honoring the region’s unique identity. By staying ahead of these innovations, hospitality leaders can position themselves for long-term success in a rapidly evolving landscape.Resources & Next Steps:Staying ahead in AI requires continuous learning. For those looking to explore best-in-class AI-powered solutions, Hotel Tech Report offers comprehensive reviews and resources on top AI technology providers, helping hotels select the right tools to enhance guest experiences. - 2/6/2025
Sonny’s BBQ Names George McAllan as New Chief Growth Officer
Sonny's BBQ has added George McAllan, new Chief Growth Officer, to the Sonny’s leadership team. McAllan brings decades of experience working in both the franchisor and franchisee roles.
“George’s extensive experience leading operations for some of America’s most-loved restaurant brands is an incredible asset to our team as we continue to expand our footprint and serve our famous BBQ to fans across the South and beyond,” said Jamie Yarmuth, Sonny’s BBQ CEO. “George will serve an important role overseeing the systemwide operations to support the growth and profitability of our brand in the coming years. I look forward to working hand-in-hand with him as we continue to strengthen and develop all facets of operations at Sonny’s BBQ.”
Experienced Industry Executive
Before joining Sonny’s, George spent the past five years serving as chief operations officer with two different franchisee groups, leading up to 350 restaurants during his tenure. He’s also worked on the franchise side of the business and served a variety of roles with Dunkin’ Brands, including as international vice president responsible for 4,000 Dunkin’ and Baskin Robbins restaurants in South Korea, Japan, China and Latin America. In these previous roles he’s been responsible for operations, development, marketing, and increasing sales and profitability.
“Sonny’s BBQ is a brand I have long admired and loved for its commitment to kindness, Southern culture, and of course its incredible menu of slow-smoked BBQ with all the fixins’,” said George McAllan. “ I look forward to supporting the entire Sonny’s team and share our commitment to providing a great customer experience. It’s an exciting time to join Sonny’s BBQ and I am proud to be a part of this great and storied restaurant brand.”
Growth will be a core pillar for Sonny’s BBQ in 2025, with McAllan playing a leading role. Amid economic challenges, Sonny’s aims to strengthen its market presence and continue its legacy of serving quality BBQ by attracting qualified franchise candidates to expand its franchise network. It will also focus on meeting guest expectations for personalization, convenience and the unmatched hospitality Sonny’s BBQ is known for.
- 2/5/2025
HungerRush Partners with Backofhouse.io, Gordon Food Service
HungerRush, a provider of integrated restaurant technology solutions, is proud to announce a strategic partnership with Backofhouse.io, a venture owned by Gordon Food Service. This partnership empowers restaurants across the U.S. with access to HungerRush's industry-leading point-of-sale (POS) and online ordering platforms.
This collaboration provides restaurants with the ability to streamline operations, enhance online ordering and delivery capabilities, and boost revenue through loyalty programs and automated marketing. By leveraging HungerRush’s technology, restaurants can take orders faster, reduce friction in day-to-day operations, and deliver an exceptional experience to their guests.
Choosing Technology for Restaurant Growth
HungerRush and Back of House share a mutual commitment to helping restaurants succeed in an increasingly competitive landscape. The addition of HungerRush’s robust offerings provide restaurants with scalable solutions across all areas of their business. From off-premise ordering capabilities to in-house operational optimizations to delivering food to their guests, restaurants can build a resilient and successful business. Restaurants also benefit from HungerRush’s customer-first approach to building and delivering their technology solutions.“Partnering with Backofhouse.io and Gordon Food Service is a pivotal step in expanding the reach of our innovative restaurant management solutions,” said Nick Butrym, CRO at HungerRush. “Our purpose is to help restaurateurs prosper by delivering great experiences for their customers and employees, and this collaboration allows us to extend that impact to a broader network of businesses.”
Finding the Right Technology
Back of House offers a unique and innovative way for restaurant operators to learn about restaurant technology, compare vendors, and access expert consultants for guidance on business technology decisions.“Thanks to our partnership with HungerRush, we can provide restaurant operators with high-quality options when it comes to finding the right technology solutions,” said Nick Florek, Head of Back of House. “It’s a partnership that will give them peace of mind that their technology decision is the right one for their specific needs.”
Back of House is available to all restaurant operators across the U.S. Additionally, Gordon Food Service customers get unique benefits, including preferred pricing from leading restaurant technology software providers and free access to consulting services.
To learn more about Back of House please visit the website. For more information on HungerRush, click here.
- 2/6/2025
Guestline’s GuestPay Supports Mobile Wallet Payments
Guestline, part of Access Group, has further enhanced its payment platform - GuestPay - with complete contactless payment options with full mobile wallet capabilities giving access to the $80 billion consumer payment market.
Hotels can now offer greater choice to guests with the option to make payments by Google Pay, an addition to its payment methods alongside Apple Pay. Google Pay and Apple Pay digital wallets and payment platforms allow users to pay for purchases across all point of sale terminals, online or settle hotel bills directly from their mobile.
With the ability to offer seamless contactless payments across the business, hotels can improve the guest experience while also safeguarding guest security. Google Pay and Apple Pay use smart authentication to detect when a device is secure with built-in security features including transaction encryption and fraud protection offering more peace of mind to consumers.
Mobile wallet payments are expected to exceed $80 billion by 2026 with 60% of the global population predicted to use digital wallets. Half (50%) of all global online transactions were made with a mobile wallet in 2023, with over 300 million users on Google Pay or Apple Pay this represents a huge retail opportunity for hotels.
Both Google Pay and Apple Pay have no limit on the number or value of in-store transactions, offering a great payment solution for hotels. Google Pay works on any android device and Apple Pay is available across their devices iPhone, Apple Watch, Mac and iPad with neither imposing a fee to users for payments.
Manish Madnawat, Senior Product Manager - Payments at Guestline, said: “Mobile wallet contactless payment options are being adopted at an incredible rate facilitating both ease and confidence in consumers when making payments. Offering choice to guests, not only improves the guest experience by meeting their payment preferences, it also provides greater efficiencies across the business at all payment terminals and in the check-out process. From a security standpoint, bookings made through mobile wallets are less likely to attract fraud related chargebacks, saving a lot of additional administration for hotels. ”
- 2/6/2025
Hospitable Adds Smart Thermostat Control to its Dashboard
Vacation rental management platform Hospitable has introduced smart thermostat control to its Device Dashboard, allowing hosts to automate and manage property temperatures directly through its platform.As energy prices continue to soar and eco-conscious travel becomes the norm, Hospitable's update is set to help hosts and property managers reduce energy costs while elevating guest comfort.Starting today, hosts can seamlessly automate real-time temperature adjustments synchronized with guest check-ins and check-outs. For example, thermostats can activate a comfortable temperature range two hours before a guest’s arrival, ensuring a warm welcome, and adjust again after check-out to save energy during short-term vacancies.During longer vacancies, thermostats switch to an energy-saving mode and transition back to guest-ready settings two days before the next check-in. Hosts can also create custom temperature presets for seasonal needs or special considerations like climate control for plants.If the system encounters any issues in maintaining the correct temperature, real-time alerts notify hosts of potential maintenance needs — helping to avoid costly repairs, prevent negative reviews, and ensure optimal comfort.The integration builds on Hospitable’s Device Dashboard, a centralized hub that enables hosts to manage smart devices across their properties. With existing features like smart lock code management and device battery monitoring, the addition of smart thermostat control now allows hosts to oversee and automate key property functions from one streamlined platform.The smart thermostat update arrives as hosts face rising energy costs and an increasing need for sustainable property management solutions.Pierre-Camille Hamana, CEO and Founder of Hospitable, said: “Our goal is to provide hosts with tools that make managing their properties simpler, smarter, and more efficient. The addition of smart thermostat control takes our Device Dashboard to the next level, giving hosts the power to automate temperature settings across their properties based on their booking calendar, without lifting a finger. No more switching between apps or dealing with fragmented systems.Sustainability is a key concern for both hosts and guests. This update is about empowering hosts to cut energy costs, save time, and elevate their operations, all while meeting the growing demand for sustainable and seamless guest experiences.”Hospitable’s smart thermostat integration currently supports Ecobee and Honeywell devices, with plans to expand compatibility in the near future.Founded in 2016, Hospitable is a vacation rental software provider offering a suite of tools that empower hosts to automate the most time-consuming elements of hosting. Hosts use Hospitable to answer 90% of guest messages with AI-powered automated messaging, to automate their team notifications so they never miss a clean, and to avoid double bookings with a synchronized calendar across booking channels. - 2/6/2025
RMS Appoints Adam Seskis as CEO
Hospitality property management platform RMS, has announced the appointment of Adam Seskis as Chief Executive Officer (CEO) as the company looks ahead to its next chapter of global growth and innovation.Adam brings over 25 years of experience in public and private-equity backed SaaS, software, and technology enabled businesses, and has a proven track record of setting strategy, driving growth, and leading business transformation. His leadership experience spans global companies in complex and highly regulated industries, including Epiq and Wolters Kluwer.Most recently, Adam has advised private equity firms on portfolio optimization, M&A, and commercial strategy.In his new role, Adam will focus on accelerating RMS’ expansion in key global markets, strengthening its product offerings, and enhancing customer experience. A key priority will be building on RMS’ 40 years of guest data to drive meaningful customer insights and innovation and deliver on the promise of seamless, personalized guest experiences.Peter Buttigieg, founder and chairman at RMS said: “We are thrilled to welcome Adam to RMS at such a pivotal moment for the business. His deep expertise in scaling technology companies, coupled with his strategic acumen and customer-centric approach, make him the ideal leader to drive our next chapter of growth. With Adam at the helm, we’re confident in our ability to expand our global presence and continue leading the hospitality technology space.”Adam’s leadership will also bring a renewed focus on making RMS the foundation of a truly connected hospitality platform. Instead of fragmented solutions, RMS is committed to simplifying operations with an integrated, scalable ecosystem that grows with its customers, helping them drive efficiency, maximize revenue, and future-proof their businesses.Adam Seskis , Chief Executive Officer at RMS said: “I’m excited to join RMS at such a transformative time. RMS has a strong legacy of innovation, and I look forward to working with our talented teams around the world to deepen our understanding of customer needs and ensure our platform delivers real impact. Together, we will continue to push the boundaries of hospitality technology and empower our customers to deliver exceptional guest experiences.”Adam holds a law degree from the University of New England and spent 15 years living in New York, gaining extensive global experience in leadership, strategy, M&A and business transformation.Founded in Melbourne, Australia, RMS serves over 7,000 properties across 70 countries. With recent investment from private equity firm Advent Partners, the company is well-positioned to accelerate its global footprint and advance its mission of delivering best-in-class technology solutions for the hospitality industry.