California Pizza Kitchen Partners With Yumpingo to Obtain Instant Guest Feedback
Restaurant intelligence platform Yumpingo announced a partnership with California Pizza Kitchen (CPK) to bring real-time guest insights to the 240+ unit worldwide restaurant brand.
CPK piloted Yumpingo at three flagship restaurants in the Los Angeles market beginning in August 2019. The impressive results prompted CPK to green light the platform’s signature one-minute review for national rollout to all 181 U.S. CPKs in the first half of 2020 starting this February.
The Yumpingo platform engages guests in a one-minute digital conversation at the check presentation step of service using a POS-integrated CPK-branded device. Guests can rate each menu item they have ordered as well as their overall experience while providing insightful comments on their visit.
Yumpingo delivered over 93,000 in-the-moment responses from consumers visiting the three pilot CPK locations since the mid-August launch with data ranging from over 18,000 NPS answers to 500 reviews. Mike Mader, SVP of Global Strategy, Planning and Transformation at CPK, led the pilot as part of a guest experience project and championed its adoption.
“We’re laser-focused on delivering an exceptional guest experience,” said Mader. “Yumpingo gives our guests the ability to provide feedback in real time so we can best celebrate what’s working well while also quickly addressing where we have opportunities to improve the guest’s experience. This is providing real-time insights at scale and unparalleled speed that’s allowing us to up our game in delivering best-in-class hospitality.”
Yumpingo’s collected data is distilled down into meaningful insights that provide management (at site, regional and corporate levels) with the visibility to make informed decisions about how best to optimize the guest experience at the menu item, service, site, menu or concept level.