Caesars Selects Rainmaker,Manguistics for Revenue Management Solution

Caesars Entertainment selects The Rainmaker Group and Manugistics to provide a hotel gaming revenue management solution for Caesars' domestic casinos. The solution is intended to maximize resort profits by increasing overall RevPAR.

"We are pleased to be moving forward with The Rainmaker Group and Manugistics," says Bob Conover, Caesars senior vice president and special assistant for strategic initiatives. "Their experience in gaming has resulted in product innovations uniquely tailored to a casino's special needs, and their track record in the industry persuaded us of their ability to deliver."

The Advanced Hotel Gaming Revenue Management solution is designed to forecast future room demand and allocate rooms to ensure that they are available for the most valuable guests, measured broadly in terms of overall profit contribution. The solution is intended to enable salespeople to quickly and easily determine the 'fit' of a group. If requested dates or location are unworkable, the system automatically suggests alternative dates and locations better suited to the meeting planner's needs. Similarly, the solution's precision forecasting will help the Caesars marketing team determine when they should undertake or avoid special promotional activity.