Boosting Same-Store Delivery Sales & Minimizing Downtime with Otter Always On

In recent years, delivery has become a pivotal revenue channel for restaurant businesses. Many restaurant chains have expanded their reach by joining multiple third-party online delivery platforms like Grubhub and Doordash, with most of their delivery orders now coming from these platforms. 

With the rising significance of delivery, ensuring a consistent flow of orders from these third-party platforms has become paramount. Yet, restaurant enterprises frequently face unexpected and unannounced shutdowns of their online stores, resulting in lost sales. Common reasons for these shutdowns include:

• Staff temporarily pausing stores due to kitchen backlogs.
• Delivery services pausing due to missed consecutive order acceptances (addressed by Otter’s Order Management solution).
• Delivery drivers incorrectly marking stores as closed.

Such closures result in a loss of approximately 6.5 hours of sellable time, equating to potential monthly losses of up to $130,000 for medium-sized chains. Traditional email alerts often fall short in effectively addressing these issues, as they can go unnoticed or be overlooked by busy staff.

Always On: Safeguarding Your Business's Online Orders

Otter Always On provides fully automated store reopening to ensure your business never misses an order. In addition to preventing store closures, it alerts you about order cancellations, unavailable items, and POS integration outages when using Otter as an aggregator. This boosts delivery sales, helps meet app operational metrics, and improves your ranking on delivery apps, increasing visibility and orders.

Customers using Always On have reported significant improvements in sales and reduced downtime. A major burger chain experienced a 14% sales boost by reducing unexpected downtime by 60% within just five months of implementing Always On.

To find our more about how Always On can safeguard your business’s online orders schedule a demo here. 

“At-a-Glance” information:

Technology/solution type: Restaurant Storefront Automation

Top 5 Most Innovative Features of this tool/application

• Fully automated reopening of closed stores
• SMS alerts
• Customizable guardrails
• User-friendly dashboard
• Impact reporting

Existing customers for this technology include: Torchy’s Tacos

Learn more about Otter’s Enterprise Restaurant Solutions