B.B. King's Sales Jump with New Management Software

B.B. King's Blues Club, owned by Beale Street Blues Company, announces its selection of ReServe Interactive's Catering and Event Management software to help streamline events, increase profitability and improve guest experiences.

With locations in Memphis and Nashville, TN, Los Angeles, CA and Orlando, FL, B.B. King's Blues Club purchased ReServe Anywhere, the web-based version of ReServe's Catering and Event Management software, to manage events across all four properties.

"ReServe Interactive software has been an integral part of our success. In just six months we were able to nearly double our sales, and have decided to implement ReServe at all of our locations," explains Audrey Joyner, director of sales and marketing for B.B. King's Blues Club.