After the Meltdown: Consumer Attitudes and Perceptions about Loyalty Programs in the Post-Recession Economy

U.S. consumer participation in rewards programs is on the rise across multiple demographic segments, according to COLLOQUY's latest white paper, After the Meltdown: Consumer Attitudes and Perceptions about Loyalty Programs in the Post-Recession Economy. Examine the loyalty trends across six different consumer segments, and learn why participate in loyalty programs has jumped nearly 20 percent since 2007.