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ROADMAP

6 Steps to Seamless Mobile Integration

1/31/2017

Mobile is rapidly transitioning from add-on to table stakes. According to Hospitality Technology’s 2016 Customer Engagement Technology Study, 56% of diners' restaurant selections are influenced by the ability to use mobile payment, and feature-rich, useful mobile apps makes the difference for 57% of diners. Restaurant operators, therefore, are under increasing pressure to make mobile work in complex IT environments.

But a mobile strategy cannot exist in a vacuum; systems must talk to each other. Delivering a seamless and consistent digital experience will require restaurants to take measures to integrate mobile technologies across the enterprise and at all customer touchpoints. In this roadmap, HT speaks with operators, industry consultants and technology providers to provide a six step blueprint for successful execution of company-wide mobile integration.

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