143 Findings on How Your Competitors are Engaging Guests: 2013 Customer Engagement Tech Study
The evolution of customer engagement technologies is leading to deeper and more meaningful connections with guests, and hospitality operators are hoping -- ultimately – to increased sales. Last year’s first ever Customer Engagement Technology Study proved the importance of CETs in the industry. This year, the study was repeated to learn how the segment has changed and how CETs are contributing to guest loyalty, differentiation, competitive advantage and bottom line. Insights were culled from execs who collectively oversee 81,748 restaurant units and 5,705 hotels worldwide across all market segments, resulting in 143 finding on how operators are engaging guests.