Omni-engagement is key to increased customer service, experience, loyalty, and efficient, frictionless operations. Using technology to remain in contact with a guest from pre-stay, during the booking process; while they are on-site; to check-out and beyond, requires thoughtful investment and smart strategies. In this Business Solution Brief, HT highlights five ways that investments in frictionless experiences pay dividends. Sponsored.
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Vantage Point is a recurring blog by guest authors. Contact us for more info on becoming a Vantage Point author.
Dorothy Creamer, Editor-in-Chief of Hospitality Technology is a content strategist and publishing professional with 15+ years’ experience in both B2B and B2C communications. As the editorial lead of HT she drives the content strategy for the entire HT brand from print to web and in-person networking/educational events. Creamer also leads the analysis and writing of HT’s three benchmark industry research reports (Lodging Technology Study, Restaurant Technology Study and Customer Engagement Technology Study). In addition, she develops content and leads speaker recruitment efforts for HT’s three annual industry events (HT-NEXT, MURTEC, and the MURTEC Executive Summit).