Zingle Teams with TripAdvisor to Automate Hospitality Reviews Via Text
Zingle, a two-way, business-to-customer messaging platform for the hospitality industry, announced that it has teamed with TripAdvisor to automate review collection for hundreds of its hotel customers, including Hyatt, Cosmopolitan Hotel, and Two Roads Hospitality. In addition, Zingle is teaming with Viator, a TripAdvisor company, to give hospitality customers the ability to message guests pre-arrival with nearby activity options.
By becoming a TripAdvisor Collection Connectivity Partner, Zingle will now enable its hospitality customers to collect TripAdvisor reviews from verified guests via text upon checkout. Hotels using Zingle’s software-as-a-service (SaaS) platform to support two-way text messaging with guests can now conclude messaging interaction during a stay with a customized text message requesting a TripAdvisor review.
According to the TripBarometer by TripAdvisor, 87% of travelers globally say they use travel review sites to help them plan a trip and 95% say that other people's reviews on travel review sites influenced their plans. More positive guest reviews can even increase revenue by enabling hotels to increase room rates. For instance, a Cornell University study found that a one-point increase in reputation (based on a five-point scale) may result in a hotel’s ability to raise room rates up to 11%.
As part of the partnership with TripAdvisor, Zingle will also empower its hotel customers to message soon-to-be guests with deals from Viator on popular sightseeing tours and nearby activities in advance of their check-in.
With a 98% open rate, text messages provide a quick and easy way to communicate with guests before, during and after their stay at a property. Last year alone, more than 600,000 hotel guests exchanged messages with hotels using Zingle. From increasing guest engagement and improving service to optimizing and streamlining operations, Zingleempowers hotels and their staff to provide better experiences.