Yogurtland Uses Predictive Analytics to ID New Locations
Yogurtland, an expanding, frozen dessert provider, has tapped the advanced location management and market planning technology of Tango to identify top performing locations.
“The demand for Yogurtland’s customized experience remains strong and we’re elevating location evaluation with Tango to identify sites for long-term success,” said John Wayne Carlson, senior vice president, marketing, development and operations. Fast-growing organizations need the right tools to find the best locations to support their expansion. Tango provides Yogurtland with accurate and comprehensive models that translate everything they need to know about their customers into the answers they need to support growth.
Tango unites predictive analytics with online GIS and location development execution into a single platform. Working with Yogurtland’s development team, Tango developed a market optimization system that support’s Yogurtland’s national growth plans. With these analytical tools, Yogurtland can better identify communities and locations that will deliver optimal results and enhanced consumer connections.
“We know consumers love Yogurtland and Tango helps us identify wherever they may be,” added Carlson.
Tango’s models are supporting Yogurtland’s new location expansion in markets throughout the U.S. The company has more than 320 locations in U.S., Australia, Dubai, Guam, Myanmar, Oman, Singapore, Thailand and Venezuela.