Wetzel’s Pretzels Adds Veteran CFO  

Wetzel’s Pretzels hired veteran retail finance executive Kimberly Smith as its CFO.

In this role, Smith will support the brand’s domestic and international growth, while elevating even further Wetzel’s Pretzel’s same store sales through strategic advisement, cost analysis and information systems management. Smith will also place a strong focus on driving franchise profitability.

Prior to joining Wetzel’s Pretzels, Smith served as PetSmart’s vp of finance.

Wetzel’s Pretzel’s recently opened its first China location, in Shanghai, with two more area locations to open in the coming months, part of a 50-store deal with the region’s master franchisee. Wetzel’s Pretzels is on pace to open a total of approximately 30 new locations by year’s end.