Trends & Tactics to Win Marketshare with Customer Engagement Tech

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Trends & Tactics to Win Marketshare with Customer Engagement Tech

11/01/2016

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Guest-facing technologies are more important than ever as guests are more comfortable using – and expect to be able to use – technology at all touchpoints with a brand. As mobility becomes a major part of every phase of the guest lifecycle and interaction, operators must identify customer engagement strategies and technologies that will make them stand out against competition.  This web seminar will help operators do just that!

You’ll learn about:

  • Trends in customer engagement technology with insight from HT editorial staff and academic partner, plus technology executive thought leader

 

Findings from HT research, including:

  • What technology influences diners’ restaurant decisions, versus what technology restaurants have in place or plan to deploy;

  • Current and projected adoption rates;

  • The impact of mobility;

  • The importance of integrated and flexible networks to support a connected restaurant

 

PLUS, case study examples of how restaurants and retail are creating agile infrastructures to bolster customer engagement with the thoughtful use of technology.


Moderator: Dorothy Creamer, Editor, Hospitality Technology
 

Speakers:
Dan Connolly, Professor of Business Administration, Portland State University
Marcus Wasdin, CIO,  Church's Chicken
Anita Pandey, VP Marketing,  Cybera 

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