TravelClick Combines Predictive Data and Machine Learning to Inform Hospitality Marketing Campaign Planning and Maximize Bookings

TravelClick, an Amadeus company, announced it is extending its Guest Management Solutions (GMS) with the addition of Demand360 to its Campaign Advisor toolkit. Building on last year’s email send time optimizer, Campaign Advisor now allows hoteliers to take the guesswork out of marketing by providing recommendations on when to run marketing campaigns based on predictive occupancy in the market. 

Demand360 is a competitive market intelligence product providing forward-looking reservation metrics and position compared to one's competitive set by segment and channel. Hoteliers using both TravelClick’s GMS and Demand360 products will have access to current and projected occupancy data versus competitive sets to best identify the most valuable time periods to run campaigns, allowing them to avoid offering discounts and packages during peak market occupancy and deploy marketing campaigns when they need it most.

To learn more about the Campaign Advisor / Demand360 integration, visit TravelClick’s at Stand #121, Hall 8.1 at ITB Berlin, held on March 6 through 11, 2019.