Tech Partnership Automates Lead Management for Convention Planners
Newmarket International, Inc., provider of hospitality sales and catering solutions, and Software Management, Inc. (SMI), announce that the two companies have entered into a strategic partnership. SMI is a provider of sales, marketing, customer management and Web technology for the destination industry.
The integrated solution between Newmarket and SMI will automate the lead distribution and management process for participating Convention Visitor Bureaus (CVBs) and their member suppliers.
The Chicago Convention & Tourism Bureau will be the first CVB to go live on the integrated event management solution this month. This partnership will enable direct connectivity between CVBs and suppliers, automating the distribution of all groups and meetings leads directly from the CVB to the participating hotel.
Newmarket's MeetingBroker, a web-based lead management solution, integrates with SMI's Destination 3000, or D3000, a comprehensive set of sales and customer relationship management tools.
Customers will benefit from the full range of lead management features that are offered by the MeetingBroker platform such as:
- Quick response to RFPs and capabilities such as assignment and escalation rules for leads.
- Reporting capabilities to analyze leads and business coming from the CVB.
- Property-to-property lead passing.