Tea Retailer Adopts Cashless Payment
Gong Cha, a premium bubble tea retailer, is using Wirecard, a provider of digital financial technology, to drive cashless payments at its Singapore locations.
Present in over 20 regions worldwide, Gong Cha is one of the most recognized bubble tea brands in the world. Wirecard provides payments acceptance services for all 25 Gong Cha stores in Singapore, and supports the bubble tea retailer in its rapid expansion.
All Gong Cha stores in Singapore use Wirecard's payments acceptance services at their POS, including at the cashless kiosks. Deployed in cooperation with Wirecard, the cashless kiosks offer both customers and the retailer a number of benefits, including a reduction in queuing times, faster checkout, and freeing up staff to take on further customer service roles.
"As payments in Singapore continue to digitalize, we find it essential to offer our customers the same digital experience they expect from any major retailer or service provider island-wide," said Andy Oh, Chief Operations Officer at Gong Cha. "Together with Wirecard, we can ensure that every customer who chooses to visit us can pay with their preferred favorite method, in all of our locations."
With Wirecard's payment technology, Gong Cha customers can pay for their purchases using their EZ-Link card, one of Singapore's most widely used contactless payment solutions for public transport, retail and government services.
The bubble tea industry is growing at a fast pace. According to Allied Market Research, the global bubble tea market was valued at EUR 1.7 billion in 2016, with that figure projected to reach EUR 2.8 billion by 2023. The Asia-Pacific and North American markets alone account for more than 83% of the global bubble tea industry, in terms of value.