Life House won for its creation of a revenue management and marketing system (RMMS). The RMMS helps independent hotels double direct bookings by using metadata to direct searchers away from OTAs and back to their own websites featuring lower prices.
Beyond the prospects of using automated tools like a chatbot to prevent booking abandonment and save your team time, getting more data on what guests are asking helps to focus your resources and more effectively answer, “What do we do next to grow the brand?”
SOCi GeoRank gives brands a complete picture of their local search performance through an easily consumable, visual map display of how a brand’s locations are ranking against top local competitors at the hyper-local or block level.
Anticipating the post-pandemic travel surge, Mandarin Oriental unveils online presence to match the luxury experience of its hotels; results already indicate a significant impact on bookings and engagement.
78% of SMBs say TikTok ads drive profits— majority within 6 months. More than half of restaurants and retailers that use TikTok say it’s extremely valuable to their overall marketing performance, according to Capterra research.