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A collection of news, articles and other featured content about Sales & Marketing.

5 Steps for Hotels to Drive Direct Bookings - Part 2/2

In the second installment of this two-part series, hotel executives from brands such as Red Roof, G6 Hospitality, Choice Hotels, Jupiter Hotel and MEININGER Hotels discuss three more steps for improving direct booking.

5 Steps for Hotels to Drive Direct Bookings - Part 1/2

In the first installment of this two-part series, HT focuses on two important steps: effective brand marketing and getting to know the customer better.

Solution lets property teams cross-sell remotely and verify room inventory, rates and meeting space availability from a client’s office.

New integration enables local businesses to efficiently manage a social marketing strategy on Google, enabling engagement with Google’s vast user base. 

As the largest generation in history, Millennials could be a real boon to your business if you know how to market to them.

David Greenberg named Vice President of Marketing and John Holzem named Vice President of IT,

From GoogleHotels to Airbnb's acquisition of HotelTonight, industry dynamics are changing quickly requiring hoteliers take notice. 

Hard Rock uses the Yext platform to power answers to consumers'  Internet search questions about locations and hours.

Tool unlocks new options to promote direct digital sales.

French-inspired restaurant to remodel 10 stores with new interiors and tech innovations.

For travelers, their experience extends well beyond researching and booking a stay within a hotel website or app.

Estimated to grow to a $10 billion industry by 2020, influencer marketing shows no signs of slowing down.

According to the Global Business Travel Association, 488 million business trips are taken annually in the U.S. While business travelers range in age, profession and personal preference, as a whole they’re typically not price conscious – but they are brand loyal.

Follow these four steps to create an engaging, future-proof loyalty program.

The leading association for the consumer goods industry, a sister brand to Hospitality Technology, will now leverage first-party location data to illustrate trends at 30+ key retailers  

Mobile Client Profits combines proprietary branding, email marketing and SEO.

Redbox has partnered with DoorDash, the on-demand destination for door-to-door delivery in more than 4,000 cities in the United States and Canada.

Industry veteran was the CMO of P.F. Chang’s.

Sabre Corporation announced its alliance with Cheetah Digital, an independent, enterprise cross-channel marketing technology company.

iVvy to automate the group block booking process for planners and increase efficiencies for Red Roof.

STS Cloud helps lodge manage hotel sales and catering event orders, billing, and group pick-up for weddings, health retreats and corporate groups.

Tripleseat customers will now be able to access TripAdvisor Ads and TripAdvisor Premium at lower rates.

Industry vet served as chief brand and strategy officer at California Pizza Kitchen.

Digital media platforms represent a dynamic opportunity to engage with consumers at critical moments in their path to purchase journey.

The PMS + CRM connection enables hoteliers to drive revenue and build better relationships through email marketing, guest CRM and upsells.

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