Digital gift card adoption is projected to grow 23% by 2025. This study from Incisiv pinpoints four areas of transformation that must be improved for restaurants to realize the full potential of their gift card programs.
The platform consists of Offer Builder, which creates and optimizes individual offers, making every offer experience unique for each customer, and Offer Engine, which drives real-time delivery, tracking, fulfillment and measurement of each offer.
As the shift to first-party data evolves, hospitality companies still have time to properly prepare their marketing strategies by adjusting their expectations, setting new KPIs and implementing privacy-first data compliant tactics.
When restaurants connect their store’s Instagram account to their Uber Eats account, consumers will see the restaurant's feed directly in the Uber Eats app, allowing them to scroll through for food photos, specials and more.
Since taking over management in November, Life House has increased RevPAR by 76% over the prior operator’s “Pre-COVID” performance, decreased operating expenses by 32% and increased guest satisfaction scores.