Sales & Marketing

Advertisement

The Most Important Online Feature Hotels Forget About
The online booking experience is in a desperate need of a makeover. Here are some important tips on what you can do right now to fix it.
Journey Hospitality's New eCommerce Platform Helps Hotels Grow Revenue by 40%
The platform solves the key challenge hotels faced when selling online, giving them the ability to provide their customers with a multi-product basket to create their own 'package' - with room, dining, spa, golf, retail and other products able to be purchased in a smooth customer journey.

Data & Analytics
Using Data Enrichment to Identify High-Value Customers
Identify high-value customers before they’ve spent a dime. Better yet, you may already have the solution in your existing tech stack.
Restaurants
HT Talks Tech With Velvet Taco's Marketing Director
HT caught up with Cassie Cooper to talk about the brand's 'Secret Menu' loyalty hook and upcoming tech initiatives.
Artificial Intelligence / AI
Personalized Prices: The Next Step in Hotels’ Online Presence?
For a long time, hotels have been educated on the benefits of personalized offers. Algorithms can not only can personalize offers but can also pricing.
Data & Analytics
How Brands Can Reach Travelers This Summer
To successfully reach travelers this season, brands must recognize and respect consumer data, diversify how they interact with consumers and personalize each experience.
Data & Analytics
The Hospitality Industry Needs a Data-Driven Approach to Optimize Efficiency
Unsure where to start? Here’s how.
Property Management Systems
Mews, Salesforce Integration Offers Hoteliers Customer Relationship Holy Grail
By connecting the PMS and CRM, personalizing everything from marketing emails to on-stay communications becomes easy to do.
Sales & Marketing
How OTAs Are Failing the Hotel Industry
When OTAs post outdated, incorrect and misleading information, it causes headaches for guests, management and staff.
Casino
Prairie Meadows Casino, Racetrack and Hotel Elevates Staff Productivity and Transforms Guest Experiences with Tech
Company uses eight Agilysys solutions to maximize Return on Experience.
Sales & Marketing
Technoheaven to Provide HyperGuest Hotel Booking Technology for Its Global Network of Hotels and Travel Providers
Latest partnership will enable upselling and cross selling to guests using latest propriety platform.
Hotels
HRS Offering Advanced Procurement Consulting and Technology to Hotels to Support Expedited RFP Response for Returning Corporate Volume
Consulting services and RFP Tracking/Updating capabilities provided at no cost as HRS facilitates faster negotiations and more corporate volume globally.
Online Ordering
Waitr Scores Mobile Ordering Deal with MetLife Stadium
Soon to be known as ASAP, Waitr will be powering mobile ordering for fans of the New York Giants and New York Jets.
Management
Foxwoods Resort Casino Names Senior Vice President of Marketing
Previously Blair Bendel held various leadership roles at Boyd Gaming Inc., most recently serving as Regional Vice President of Marketing.
HITEC
ABS Panel Discussion at HITEC 2022 Reveals Large Disconnect During Booking Between Guests, Hoteliers
Research by Stayntouch and NYU Tisch Center of Hospitality found that 85% of survey respondents weren’t completely sure that a guestroom would come with the features listed.
Quick Service Restaurant (QSR)
Favor Delivery Hires Chief Taco Officer
San Antonio native Chris Flores takes to social media to share Texas' best tacos.
Restaurants
Burger King's New Chief Digital Officer
Starting July 18, Thibault Roux will serve as Chief Digital Officer for Burger King U.S. and Canada. Roux will work closely with the Burger King digital team to guide the digital growth strategy centered on creating the best guest experience.
Virtual Reality
Why It's Time to Extend Hospitality into the Metaverse
Shifting digital interactions into persistent shared virtual environments will create a whole new world of opportunity for the industry.
Sales & Marketing
GCommerce Launches Metadesk to Empower Hoteliers to Take Control of their Metasearch Channels
Revenue Management
Revenue Analytics Announces Seven Feature Improvements to N2Pricing RMS
Combined with an intuitive interface that enables hoteliers to access and act on fluctuations in demand and competition in a timelier manner, N2Pricing provides revenue teams with precise forecasting.
Central Reservations
Amadeus Launches iHotelier Booking Engine to Enable Increased Conversion and Drive Higher Revenues
Early results reveal up to a 25% increase in conversion rates for early adopters of the new iHotelier® booking engine versus previous solutions.
Artificial Intelligence / AI
Back to the Future for Hotel Retailing
Embracing predictive AI will help hoteliers win back direct bookings, and improve revenue and customer satisfaction.
Loyalty
How an Omnichannel POS Platform and Data-Driven Loyalty Program Can Help Hotel Owners Tap into Increased Summer Travel Demand
Following over two years of pandemic-related travel restrictions, hotel operators have an opportunity to significantly boost revenue and guest engagement by leveraging a solid technology stack and enticing rewards program.
Labor/Workforce Mgmt/Scheduling
As 97% of Surveyed Hotels Report Staffing Shortages, AHLA Foundation Expands Recruitment Campaign
In addition to doubling its financial investment in the campaign, the Foundation has also expanded its bilingual English/Spanish efforts and developed several enhanced digital strategies to further target prospective employees.
Hotels
Stayntouch and the NYU Tisch Center of Hospitality Publish ‘U.S. Traveler Sentiments on Attribute-Based Shopping’
Hotels’ transition from “traditional hotel shopping” to “attribute-based shopping” likely to increase traveler value, transparency, and personalization.
HITEC
Sabre Takes Hotels Into the Future of Retailing With SynXis Retail Studio
New technology helps hoteliers retail goods, services, experiences and policies – enhancing the guest experience and diversifying revenue streams.

A collection of news, articles and other featured content about Sales & Marketing.