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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Travelers are Demanding More Personalization: Study

Reliance on legacy systems and siloed data has led to fragmented personalization efforts and a customer expectation gap, according to Mindtree's research.

When hotels carefully select, implement and leverage the right mix of RevPar management and optimization tools, revenue will follow.

The partnership allows both companies to cross-refer services to their existing client base as well as present a unified set of solutions.

By aggregating legacy systems and historical customer data from multiple sources, Caesars will be able to personalize communication with its guests and increase loyalty.

Businesses report up to 44% Increase in revenue using GoGoGuest’s Unified Data and Customer Marketing Platform.

The 360°/VR Gamification Platform enables brands to create interactive coupons and vouchers within a VR gam environment.

Wendy's will use Yext Pages to drive delivery orders, app downloads and convert high-intent customers.

Updated module features new mobile and cloud-based technology, e-Signature capture, room diagramming, online group member management, event amenity requirements, CRM capabilities, and more.

Superior connectivity with OTAs results in 5% revenue growth in three months for Bayleaf Intramuros.

Industry vet has 25 years of marketing and ops experience.

Disparity reduces the incentive for users to book direct, damages brand reputation and causes customer confusion and drop-off.

Leadership & Insight Council members identify top business insights and areas of need.

Gather Booking Network allows restaurants and venues to tap into a larger audience by providing more ways to promote their businesses to event planners. 

PromoPRNT is provided through two services on the Star Micronics Cloud Services dashboard: Promotion Builder and Promotion Scheduler.

Stellar’s real-time consumer profiles empower B2C marketers to deliver more relevant messages, campaigns and offers.

Two restaurant executives will discuss where the differences and synergies lie between marketing and IT.

Report offers actionable tips for technology and digital upgrades that small business owners can implement to grow their businesses.

Sandwich shop plans to leverage his experience creating quirky, engaging social media marketing

Enhanced data analytics capabilities empowers hotels and ownership groups to better understand their market position and improve sales outcomes.

Customers earn money after rating food and sharing their experience with their social network

The increased focus on connected technology drove the biggest changes to AAA Diamond guideline revisions

SalesBoost is a SaaS sales training, coaching tech solution for hospitality.

Best Western’s Watson Ad personalizes vacation planning by providing consumers with travel tips

Pinterest integration enables social marketers to create, publish and measure visual content within Sprout Social.

Kahala Brands creates campaign that leverages survey, A/B test, and target-and-control features to impact franchisee businesses

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