Sales & Marketing

Best Western's Dorothy Dowling Chats with HT on Amazon, IBM Watson and Facebook Partnerships

During Best Western's 2018 North American Conference, HT's Managing Editor had a chance to sit down with Dowling and learn more about how the company is improving brand awareness and customer loyalty.

How Hotel Marketers Should Be Using Google Hotel Ads

In a mobile-first world, getting the right message across at the exact moment a person is researching travel plans is key.

Fishbowl Launches Upgrade to Promotions Manager

Rewards Manager provides enhanced loyalty offering.

IDeaS Helps RLH Corporation Redefine Revenue Strategy, Transform Its Business

Top ten hotel franchisor in the U.S. commits to building culture of revenue management, aligning sales and marketing.

Roadmap: Getting Digital Ordering Right

6 steps for restaurants to have a fail-proof digital transformation.

Cardlytics Adds Former IHG Veteran Alexander Trifunac to Its U.S. Travel and Hospitality Division

Trifunac to lead growth efforts.

Chipotle Doubles Down on Digital

By the end of 2019, all locations will have second make lines and pickup shelves to support the growing number of digital orders.

eWireless Launches Line of Wireless Access Points Designed for Restaurants

Access points provide three different networks for internet access: public use, on-site managers, IoT devices and other systems that need a dedicated internet connection.

Life House Launches Its First Two Hotels Using a BOH Technology Platform It Created

To power the company's digital marketing, pricing and distribution, finance and accounting, and on-property operations, Life House created a single hub of data that can be used to nimbly target the right customers, and innovate as needed.

Navori Integrates with NEC Display Solutions for Retail Data Analytics

New NEC ALP business intelligence solution leverages Navori QL enterprise digital signage software to amplify audience measurement and content triggering in retail environments.

Del Taco's Updated Mobile App Focuses on Value

Guests who download The Del App receive new offers every week.

Best Western Unveils New Tech Initiatives at Its 2018 North American Conference

From its guest-facing website and loyalty program to its back-of-house operations, Best Western has no plans of slowing down its innovation pipeline.

Revinate Announces Partnership with Duetto

Joint solution powers dynamic pre-arrival emails that drive upgrade revenue.

Denny’s Picks Punchh for Omnichannel Customer Engagement Program

Punchh’s Restaurant Marketing Cloud uses machine learning to segment and personalize offers that surprise, delight guests via targeted promotions, coupons, and other communications.

Burger King, DoorDash Tie Promo to Video Game Launch

Guests can can purchase one of the Call of Duty: Black Ops 4 Care Package BK meals through DoorDash to receive a bonus in-game gesture

4 Ways to Improve Your Hospitality Company's SEO

Make your restaurant or hotel stand out with these SEO tips

Navajo Nation Uses VizExplorer Managed Services for Marketing Casinos

VizExplorer's operational intelligence analyzes live, fast-changing data at four casinos via a single toolset.

How MarTech is Neglecting Guests in the Hospitality Industry

Hotel and travel marketers today face unprecedented pressure to build and manage stacks.

SLS Las Vegas Hotel & Casino Delivers Intelligent, Personalized Offers to Guests

Using Nor1's intelligence engine PRiME, Hotel optimizes upsell revenue while enhancing guest experience.

Revinate Joins SiteMinder Exchange

Partnership will make Revinate Marketing accessible to a multitude of property management systems already integrated into SiteMinder Exchange.

AccorHotels Use of AI for Marketing Led to Major French Market Success

AccorHotels measured a significant increase in revenue for certain campaigns while simultaneously reducing the unsubscribe rate for its communications.

3 Ways Technology Is Reinventing the Hospitality Industry

This article shares three ways technology is helping to reinvent the hospitality industry.

The Power of Social Proof in Your Customer’s Travel Journey

When consumers are told about the behavior of other travelers, they're more likely to take action.

G6 Hospitality Sees 30% Increase in Loyalty Signs-ups in Less than 12 Months

Partnership with Expedia Group drove My6 sign-ups as well as 20% increase in room nigh demand and revenue.

Como Lets Restaurants Launch Customer Engagement Campaigns in 5 Minutes

The new POS-integrated tool simplifies marketing to customers.

Pizzeria Adds 150K Customer Emails, Visit History to Database

Zenreach’s solution enables Anthony’s Coal Fired Pizza to personalize marketing messages.