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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

Best Western's Dorothy Dowling Chats with HT on Amazon, IBM Watson and Facebook Partnerships

During Best Western's 2018 North American Conference, HT's Managing Editor had a chance to sit down with Dowling and learn more about how the company is improving brand awareness and customer loyalty.

How Hotel Marketers Should Be Using Google Hotel Ads

In a mobile-first world, getting the right message across at the exact moment a person is researching travel plans is key.

Rewards Manager provides enhanced loyalty offering.

Top ten hotel franchisor in the U.S. commits to building culture of revenue management, aligning sales and marketing.

By the end of 2019, all locations will have second make lines and pickup shelves to support the growing number of digital orders.

Access points provide three different networks for internet access: public use, on-site managers, IoT devices and other systems that need a dedicated internet connection.

To power the company's digital marketing, pricing and distribution, finance and accounting, and on-property operations, Life House created a single hub of data that can be used to nimbly target the right customers, and innovate as needed.

New NEC ALP business intelligence solution leverages Navori QL enterprise digital signage software to amplify audience measurement and content triggering in retail environments.

Guests who download The Del App receive new offers every week.

From its guest-facing website and loyalty program to its back-of-house operations, Best Western has no plans of slowing down its innovation pipeline.

Joint solution powers dynamic pre-arrival emails that drive upgrade revenue.

Punchh’s Restaurant Marketing Cloud uses machine learning to segment and personalize offers that surprise, delight guests via targeted promotions, coupons, and other communications.

Guests can can purchase one of the Call of Duty: Black Ops 4 Care Package BK meals through DoorDash to receive a bonus in-game gesture

Make your restaurant or hotel stand out with these SEO tips

VizExplorer's operational intelligence analyzes live, fast-changing data at four casinos via a single toolset.

Hotel and travel marketers today face unprecedented pressure to build and manage stacks.

Using Nor1's intelligence engine PRiME, Hotel optimizes upsell revenue while enhancing guest experience.

Partnership will make Revinate Marketing accessible to a multitude of property management systems already integrated into SiteMinder Exchange.

AccorHotels measured a significant increase in revenue for certain campaigns while simultaneously reducing the unsubscribe rate for its communications.

This article shares three ways technology is helping to reinvent the hospitality industry.

When consumers are told about the behavior of other travelers, they're more likely to take action.

Partnership with Expedia Group drove My6 sign-ups as well as 20% increase in room nigh demand and revenue.

The new POS-integrated tool simplifies marketing to customers.

Zenreach’s solution enables Anthony’s Coal Fired Pizza to personalize marketing messages.  

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