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Sales & Marketing

A collection of news, articles and other featured content about Sales & Marketing.

How Technology Will Impact Restaurant Marketing in 2019

Through new, innovative technologies, restaurant marketers can turn challenges into opportunities

Bringing Digital Messages to the POS

FreedomPay’s DecisionPoint Network (DPN) is a digital network that brings merchant messages, advertising and value-added services to payment terminals.

How hotels and restaurant can take their social media strategy from passive to aggressive and effective.

Starbucks has almost 30 million digital connections in the U.S.

Metasearch Direct allows hotels to send their rates directly from their CRS to Google Hotel Ads increasing visibility and maximizing return on ad spend.

Mystery Box promo ties together Youtube, online ordering/delivery and Super Bowl ad  

Integration helps hoteliers manage, distribute and curate their online visual content for better brand visibility.

The Aqua-Aston Hotels found that smart marketing, an instant gratification rewards program and using locals to answer guests questions has made it easy for guests to stay loyal.

The U.S launch provided a 10x return on investment for the sandwich shop.

Software Instantly Turns Paper and e-Receipts Into Valuable, Targeted Media

What you don’t know about SMS marketing could cost you $500 per email.

When hotel marketers keep these three easy concepts in mind, they can turn their tenuous relationship with big data into a useful tool.

Storified Hospitality Group’s portfolio of media, marketing, and technology brands, services, and products include Hotel Social Key, Storied Hotels, Storified Studios, and Storified Training.

Loyal customers are key to the success of your restaurant business.

Inaugural Gift Card Sales Report examines 190 restaurant brands, identifying strategies for optimizing channel sales, card value, and redemption.

Loyalty solution helps restaurants convert diners into engaged regulars via personalized communication.

Muñoz formerly held positions as EVP and Global CMO at Church's Chicken and U.S. CMO for Popeyes.

Using passive progressive profiling and smart lists, restaurant marketers will be able to segment and target specific audiences for highly-targeted marketing messages.

Corporate leaders, top franchise operators come together to for cooperative brand strategy, planning.

In a mobile-first world, getting the right message across at the exact moment a person is researching travel plans is key.

During Best Western's 2018 North American Conference, HT's Managing Editor had a chance to sit down with Dowling and learn more about how the company is improving brand awareness and customer loyalty.

New business-level partnership within Adobe Solution Partner Program will help Ansira to seamlessly implement, activate and optimize Adobe's solutions.

From its guest-facing website and loyalty program to its back-of-house operations, Best Western has no plans of slowing down its innovation pipeline.

By the end of 2019, all locations will have second make lines and pickup shelves to support the growing number of digital orders.

To power the company's digital marketing, pricing and distribution, finance and accounting, and on-property operations, Life House created a single hub of data that can be used to nimbly target the right customers, and innovate as needed.

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