RLHC Partners with MyCheck to Offer Hello Bucks to Loyalty Members
RLH Corporation announced earlier this month that it is further enriching its innovative Hello Rewards guest recognition program with the introduction of a new digital currency: Hello Bucks. Unlike other loyalty program benefits, Hello Bucks was developed to reward all travelers staying at RLHC hotels, not just the frequent traveler. Differentiated in the industry, the innovative Hello Bucks currency will instantly gratify Hello Rewards members with the compensation of 10 Hello Bucks for every qualifying stay at all participating RLHC-branded hotels.
Through a partnership with MyCheck, Hello Bucks, which is supported by MyCheck’s eGift Card Program, can be easily stored in member’s wallets and redeemed at any participating RLHC property. With further certified integrations into an existing POS, PMS, CRM, CRS, a eGift Card program such as this can be easily used by any guest at any point of their stay.
Another benefit to MyCheck’s digital gift card program is that it can also be used for refunds. As hoteliers all know, there are times when a refund needs to be issued but it would benefit the hotel operator to keep the funds within the organization. If a refund is issued as a digital gift card which can only be used on a future stay or on property at the hotel’s café or gift shop, then a refund can be easily issued without worrying about losing the revenue.