NH Hotel Group Revamps Loyalty Program

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NH Hotel Group Revamps Loyalty Program


NH Hotel Group is relaunching its NH Rewards loyalty program, offering more benefits to reward the loyalty of its regular customers on each stay.

The program has more than 8.5 million members.

“With the relaunch of NH Rewards, we want to offer much more attractive benefits that generate value for our customers and encourage them to keep coming back to NH hotels. After listening to them and analyzing what they valued the most, we realized that the simplicity of the points and the absence of barriers to redemption were decisive factors for them,” stated Isidoro Martínez de la Escalera, CMO. “With this new proposal we hope to adapt to what they want, offering more tailored benefits that contribute to making sure their experience with NH gets better and better.”             

 The new NH Rewards program favors simplicity and focuses its reward strategy on customers with a more generous points system. Now, the percentage of points that customers accumulate for spending on their stays is almost doubled and the process of redeeming points remains transparent and easy to understand with one point equaling one dollar.

The points accumulated by customers can be redeemed for free stays and discounts during all days of the year, with no exceptions, in all the NH Hotel Group brands (NH Hotels, NH Collection, nhow and Hesperia Resorts) in the almost 400 hotels operated by the group, located in 30 countries. The program was created in 2004, and in the last 5 years alone, its members have redeemed almost 15 million NH Rewards points in more than 500,000 stays. 

In addition, for every booking guests make on nh-hotels.com, they will obtain extra points which are added to those already obtained according to their card level, with the possibility of accumulating sufficient points for a free night for every 10 stays.

Depending on their category and availability at the hotel, members receive preferential services during their stays at NH hotels, such as access to superior rooms, early check-in and late check-out, premium Wi-Fi connection and flexibility in booking, among other benefits.