Subway unveiled MVP Rewards, a refreshed loyalty program launching September 9 in Canada, the U.S., and Puerto Rico. The new and improved program gives Subway guests the MVP experience with more ways to earn, more perks, and more earning power as customers ascend from Pro to Captain to All-Star status tiers. Consumers can earn points by ordering their favorite sub in Subway restaurants, on Subway.ca or the Subway app.
MVP Rewards replaces Subway MyWay Rewards. All 30 million MyWay members across North America will be enrolled in the new program, and their unspent tokens will automatically be converted into points, giving them a head start on reaching status and earning MVP Rewards' best perks. New members will receive 250 bonus points when they join**.
"Subway fans are the best in QSR and to thank them for their loyalty, we're giving them the star treatment as MVP Rewards members," said Mike Kappitt, Chief Operating and Insights Officer at Subway. "Consumer input helped inform our refreshed loyalty program to create a best-in-class experience. MVP Rewards gives our guests more of what they love from Subway, with a few hidden surprises baked in, so every guest feels like an MVP and comes back to Subway more often for their favourite subs."
As part of its loyalty refresh, Subway made the program easier for guests to sign up, earn and redeem points, as well as advance from Pro to All-Star. Besides craveworthy signature subs and meal upgrades, members at the Captain and All-Star tiers will soon have access to special Subway merchandise and members-only VIP exclusives:
For a complete overview of Subway MVP Rewards and Subway's new loyalty program benefits, visit Subway.ca/rewards.
GauVendi Takes Another Step Towards an Open, Feature-Based Inventory Platform
GauVendi is advancing its disruptive approach to rethinking inventory, which has already been successfully implemented in the GauVendi Sales Engine, towards an open, feature-based inventory platform.
GauVendi started in 2020 with an innovative AI-driven booking experience that provides accommodation providers with a comprehensive solution for hyper-personalized sales and fulfillment automation. It was mainly deployed as a stand-alone solution. With this evolution, accommodation businesses and technology providers can now explore new avenues in sales, distribution, operational efficiency, and marketing of inventory. They benefit from highly automated processes without major system overhauls.
"We aim to offer every operator the opportunity to distribute their inventory in a scalable manner, much like it was previously only possible through personal sales - and all of it fully automated," says Markus Müller, CEO, and co-founder of GauVendi. "With the open API interface, all technology providers can now sell relevant and customizable inventory through their platforms. Our solution acts as an additional layer integrated into the existing tech stack, enabling differentiated sales and automation without significant changes to the current system landscape," adds Müller.
GauVendi's platform is the only one worldwide that provides a feature-based language and a dynamic product management system with its approach. The open API approach ensures seamless integration with other technology providers. Feature-based inventory can be transformed into relevant and tailored accommodation products using the AI recommendation model. The result is a transparent guest experience right from the booking process and significant time savings during reservations through intelligent and optimized room assignments.
The newly established inventory management platform and the associated new products and solutions were developed based on experiences gained from implementing the Sales Engine with existing hotel customers, their achieved results, and the acquired data. The new data structure enables the introduction of advanced automation possibilities, including dynamically optimized and intelligent room assignments using AI (Reinforcement Loops), going far beyond the largely manual and limited assignments used until now.
In today's era of personalization, the data structure in the form of categories for inventory management has proven to be inadequate. It lacks information about individual room features in data formats, making it challenging for operators to fulfill guest requests without significant manual and operational efforts. Any inquiry about specific room characteristics is handled offline and requires manual processing. Monetizing these features is also not possible, and the lack of personalization reduces the competitiveness of accommodation businesses compared to others.
Müller adds, "These problems are a thing of the past with the use of GauVendi. The results our customers achieve with our current solution validate this: significant increases in room revenue, considerable time savings through new automation features, a reduction in phone and email inquiries, and better guest reviews and check-in experiences."
Summerstar Tourist Parks Automate Revenue Management Processes Across Fourteen Properties in Australia with IDeaS
IDeaS, a SAS company, a provider of hotel revenue management software and services, announced today that Summerstar Tourist Parks has adopted the IDeaS’ G3 Revenue Management System (RMS) across fourteen of its Australian-based caravan and holiday park sites.
Summerstar previously relied on manual-based approaches to forecast demand and set prices. However, as its business grew, manually collecting multiple data sets and calculating information via spreadsheets became time-consuming and susceptible to errors and missed opportunities. To modernize its business processes and evolve its approach to pricing, Summerstar adopted IDeaS G3 RMS across all its properties.
Assessing property performance and market demand: IDeaS G3 RMS will automatically assess Summerstar property performance and market demand while deploying pricing decisions and length-of-stay controls across distribution channels. G3 RMS generates prices that adapt to market changes while considering the competitive landscape and a guest’s willingness to pay.
Streamlining head-office resources: IDeaS will help Summerstar grow as a business without additional head-office resources dedicated to revenue management. Using its advanced, automated RMS the properties can minimize the loss of ‘in-head’ knowledge and user error in the revenue management space.
Optimizing revenue streams to increase profitability: By continually analyzing data and adjusting pricing strategies, IDeaS enables the optimization of revenue streams to increase profitability. Through monitoring market trends, competitor pricing, and customer behaviors, hoteliers can better adjust pricing and distribution strategies and maintain a competitive edge to capture market share.
James Corbitt, director, Summerstar Tourist Parks, said: “Summerstar Tourist Parks sites are located across western and southern Australia, all of which have different peak seasons, special events, and guest preferences when it comes to booking. We realized that to continue operating successfully, Summerstar must provide both the best customer experience and prices possible. As a result, it was critical that our length of stay and pricing be balanced through practicing effective revenue management.”
Jurgen Ortelee, managing director of APAC, IDeaS, said: “To provide accommodation options for every budget and attract guests at the right price, Summerstar must continually meet the market from a revenue management perspective. By analyzing historical data and market trends, IDeaS enables Summerstar to forecast future demand accurately. This forecasting capability helps them to plan resources, inventory, and capacity effectively, ensuring that their properties can attract guests while minimizing costs and maximizing revenue.”
Azul Hospitality Group Announces Senior Leadership Changes
Azul Hospitality Group, a premier hospitality company providing innovative approaches to maximizing an asset's performance, announced today the promotions of Alvaro Fraile to Chief Executive Officer, and Mark Crisci to President of the organization.
Fraile joined the company in 2021 as Chief Operating Officer. He previously held senior positions with AC Hotels and Marriott International. He will provide oversight for all of Azul's hospitality-related operations. Crisci joined the company in 2014 as Chief Investment Officer. He previously held senior positions with several hospitality management firms and brands and will focus on the company's administrative, legal, and business matters. Rick Mansur, one of the company's founders and current President and CEO, will continue with the organization as Executive Chairman, focusing on senior talent acquisition, along with client and partner relationships. Doug Leiber, also a founding partner at Azul, will continue his responsibilities for talent acquisition and team member retention for all levels of the organization.
"Alvaro and Mark have extensive expertise and will continue providing industry-leading results," said Rick Mansur, Executive Chairman, Azul Hospitality Group. "I am confident that they will ensure Azul, as a dynamic hospitality organization, properly serves our guests, team members, clients, and partners. I look forward to working alongside these two highly talented professionals as they oversee the operations of our company."
This leadership transition is a natural progression, allowing Fraile and Crisci to collaborate in providing oversight to the day-to-day operations of Azul Hospitality Group and focus on top-line emphasis, paired with rigorous cost controls, best-in-class service standards, and the strongest possible bottom line for their clients & partners. Fraile and Crisci will continue the commitment to a deep service culture at the company, providing strong support for the team members with dedicated servant leadership.
Azul Hospitality Group, an award-winning lifestyle hospitality platform based in San Diego, CA, currently has 54 hotels under contract. Their hotels include over 8,000 guest rooms in the western and midwestern United States. The company has strong relationships with all the major hotel franchise companies and manages over 25 different and unique brands within its portfolio. Azul's Distinctive and Delineated Food & Beverage concepts are also a significant focus of their business.
Raydiant, a provider of in-location digital experiences, has partnered with NCR, a provider of point of sale (POS) technology for the restaurant industry, to deliver an unparalleled dining experience.
This partnership leverages the power of NCR's Aloha POS system to allow Raydiant's clients to create dynamic digital menus that reflect their brand's unique image and can be updated instantly.
This new integration empowers retailers with seamless control over their inventory from a single access point. They can seamlessly adjust pricing, mark items as out of stock, or add new products — all from one central platform. These updates can be rolled out to a single store location or instantaneously across the entire retail chain. This unprecedented centralized control enables retailers to respond to local market conditions more nimbly.
Beyond shaping customer experiences, the collaboration also addresses a critical challenge in the restaurant industry: employee retention. The integration of Raydiant's Employee Engagement product provides a unique way for restaurants to motivate and unite their staff through the gamification of sales data from the NCR Aloha system.
Restaurants can leverage real-time sales metrics to create friendly competition around promotional menu items or overall sales goals. This fosters teamwork and a spirit of friendly competition among employees to drive higher productivity and sales.
This collaboration between Raydiant and NCR is set to redefine the restaurant industry, making digital experiences more accessible, manageable, and engaging for businesses of all sizes and their customers.
MarginEdge Selected by TouchBistro for Restaurant Back-of-House Profit Management Solution
MarginEdge, a restaurant management and bill payment platform, announced its technology has been chosen by TouchBistro to power TouchBistro's Profit Management, a back office management system built just for restaurants. Powered by automation and driven by data, the centralized solution provides restaurants with the tools required to track food costs in real time, adjust recipes for maximum profitability, process invoices digitally, streamline accounting processes, standardize inventory management across multiple locations, and more. This addition completes a comprehensive suite of back-of-house solutions for improved profitability.
Powered by automation and driven by data, the centralized TouchBistro solution provides restaurants with the tools required to track food costs in real time, adjust recipes for maximum profitability, process invoices digitally, streamline accounting processes, standardize inventory management across multiple locations, and more. The addition of Profit Management powered by MarginEdge completes a comprehensive suite of back-of-house solutions for improved profitability.
Key features of TouchBistro Profit Management Powered by MarginEdge include:
Inventory & Food Usage Automations: Track food costs and pinpoint waste more accurately with a digital inventory management system that updates prices daily.
Invoice Processing: Scan, email, or take a photo of invoices and handwritten adjustments, and all the details will be captured and digitized in less than 48 hours for up to date food costs.
Recipes and Menu Analysis: Maximize profitability in real time with a centralized solution that calculates plate costs, automatically updates ingredient prices, and pinpoints profitable and high-volume items.
Back Office Efficiencies: Order products from any vendor, pay an unlimited number of bills (U.S. only), and transfer products and recipes between locations, all directly within the platform.
Accounting Integration: Sales and labor data is pulled nightly from TouchBistro POS and instantly exported to accounting software.
Multi-Location Management: One centralized, privacy-protected platform to standardize inventory management across locations and access consolidated sales reports.
TouchBistro now offers everything needed for restaurateurs to maximize profits and offer an unparalleled guest experience – all in one place.