The American Hotel & Lodging Association (AHLA) and the International Food and Beverage Technology Association (IFBTA) today announced a new strategic partnership that will more closely align the two associations to benefit their respective members and advance technology within the hospitality and foodservice industries. 

The partnership will enhance AHLA’s connectivity to food and beverage technology content and key industry suppliers while expanding IFBTA’s organizational reach by aligning it with America’s largest hotel association.

The new agreement includes the following areas of collaboration:  

• IFBTA and AHLA will become association partners, wherein IFBTA becomes an AHLA Association Member and AHLA becomes an IFBTA Association Member 
• A representative from AHLA’s technology committee, HTNG, will serve as a member of the IFBTA Board of Directors
• An IFBTA representative will serve as a member of AHLA’s Food & Beverage Committee and will also support and promote AHLA’s HTNG initiatives
• IFBTA and AHLA will support relationships with key food and beverage thought leaders, innovators, and industry suppliers
• IFBTA membership will be provided as an included benefit of AHLA membership, to include access to IFBTA resources, chapters, education, and events

“Lodging and food and beverage are the cornerstones of hospitality, and this partnership brings together two of the most important associations in these areas,” said AHLA Senior Executive Vice President & Chief Operating Officer Kevin Carey. “The technology education capabilities and global F&B reach IFBTA brings to AHLA will be valuable assets to our association and its members.”

“Although food and beverage technology has long been at the intersection of the hospitality and foodservice industries, they have often been split between those operating hotels and those operating foodservice establishments,” said Rob Grimes, CEO of the IFBTA. “The partnership between the IFBTA and AHLA further solidifies the crossover and allows those from each industry to gather and share information with their professional counterparts. We are excited to support AHLA by providing additional networking, resources and educational opportunities to their membership.”

The agreement announced today is one in a series of recent AHLA partnerships that are enabling the organization to better serve its members and the hotel industry. Other examples include:

• AHLA’s partnership with the Hospitality Sales and Marketing Association International (HSMAI) Americas
• AHLA’s partnership with Questex to produce the industry-leading technology and operations trade show, The Hospitality Show
• AHLA’s 10-year agreement with HFTP to produce the Uniform System of Accounts for the Lodging Industry (USALI)
• AHLA’s partnership with the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) to grow the hotel and hospitality industry workforce

New York-based DIG and Chicago-based Urbanbelly restaurants are using PreciTaste's plug-and-play Prep Assistant.

Launched earlier this year, PreciTaste's Prep Assistant is providing real results to combat today's rising labor and food cost challenges. It takes task management from clipboards to digital automation, accurately guiding each crew member on precisely how much to prep per daypart based on AI-generated demand predictions. Customers report that the solution saves managers and crew members over an hour per day from the first day of installation and reduces food waste by up to 20% - leading to up to a 5% food cost saving overall, both of which increase profitability.  PreciTaste shared real-world examples in the Tech Disruptor series at MURTEC.

"DIG's main priorities are creating the freshest dishes and best experiences for our guests and our kitchen teams. With the Prep Assistant, our managers can focus more on cooking delicious food and training our chefs, and less on how much to prep as tasks are organized more efficiently and accurately," says Tracy Kim, CEO of DIG, a restaurant group that serves scratch-cooked American fare. 

• Read more tech-centric National Restaurant Association Show news on HT

Chef Bill Kim, Urbanbelly Founder and Chef-Partner at Cornerstone Restaurant Group, is seeing similar results. He says, "We are thrilled to partner with PreciTaste to integrate the Prep Assistant into the daily operations at Urbanbelly. Prep Assistant AI technology provides the tools to empower our staff and operators to optimize resources and run our business most effectively. Utilizing AI is a massive benefit to the restaurant industry to create efficient workflows and allow increased managerial bandwidth to focus on growth and development."

As PreciTaste continues expanding their offerings to more midsize restaurants, its team of 80+ engineers just released a first-of-its-kind proprietary ChatGPT-like customer extension - the Chat Assistant. This software-based restaurant management solution provides a wealth of operations data from all connected stores in real time. With generative AI and Large Language Models (LLM), all operations data becomes accessible to provide instant intelligent insights and calculations around operational KPIs.  

With nearly 2,500 food AI systems deployed in the past two years, PreciTaste is a market-proven platform that now offers AI accessibility for restaurants of many sizes and offerings. Now that they've seen the impact on their bottom line, Urbanbelly and DIG plan to expand their AI capabilities to continue to increase labor efficiency and their level of customer service in the coming months.

Nala Robotics, an AI technology company revolutionizing the culinary industry,  unveiled two fully autonomous, self-cleaning robots that can prepare an unlimited assortment of customized food bowls and sandwiches anytime, anywhere and without human intervention.

Ideal for quick-service chain restaurants and commercial kitchens, these latest additions to the company’s growing lineup of robot chefs.

Within a 10’x10’ footprint, Bowl Bot can prepare an infinite number of salad bowls, vegan bowls and burrito bowls. Consumers can select from 28 ingredients of bases, proteins and toppings, including chopped and sliced assorted vegetables, meats and cheeses. Bowl Bot also can grip and control sauce bottles while administering food portions with 95% accuracy, ensuring quality and consistency, while eliminating food waste.

• Read more tech-centric National Restaurant Association Show news on HT 

Sandwich Bot can prepare nearly any type of sandwich from 48 choices of meats, vegetables and cheeses – all within a 16’ x 12’ space. Consumers can also select bread choice options and various spreads and sauces to  customize their favorite subs.

The Wingman can pick up and load frying baskets with chicken wings, French fries and other food items, dip them in oil and shake off any excess. The multi-fryer configuration allows different cooked foods to simultaneously be sent to individual seasoning bins where spices or sauces are added and properly mixed to ensure every wing or food item is evenly coated.

Spotless by Nala provides a complete dishwashing solution, from scrubbing to storage. This highly intelligent robot will remove leftovers, rinse and clean cookware, cutlery, dishware and glassware, as well as dry, stack and store hundreds of varieties of utensils and kitchenware.

Orders and Fulfillment

Each Nala Robotics chef is equipped with natural language processing features to respond to voice menu orders at the point-of-sale or operational commands in the kitchen. In addition to on-premises ordering via multi-modal kiosk for in-dining or takeout, restaurants can create virtual storefronts for remote transactions through a website or online food ordering and delivery platform. Advanced AI and machine learning, along with high-performance cameras and sensors are used to perform all autonomous functions. More than 1,200 parameters are checked every microsecond, ranging from robot field of vision and food quality to point-of-sales, ensuring safety and enhanced productivity. Designed to be easily integrated into new or existing kitchens, all robots are equipped with a self-cleaning system and meet UL and NSF standards for safety.

Nala Robotics will be demonstrating several of its technologies at the at the National Restaurant Association Show May 20-23 (Booth: Lakeside Center — 9409) held at McCormick Place in Chicago. Email [email protected] for more information on pricing and customized solutions.

As part of a national effort to raise awareness and offer expert insights, Denny's is kicking off a series of summits focused on how companies and individuals can better manage and improve their mental health and wellness.

The first summit is taking place on April 22 at the HPAC Theater in Spartanburg, S.C. The summit will be free to the public and attendees can participate in-person or virtually.

"Denny's has always been committed to feeding people's bodies, minds, and souls, and this summit series perfectly aligns with our holistic approach to wellness," said Kelli Valade, CEO of Denny's. "The COVID-19 pandemic has placed the topics of mental health and personal well-being front and center. Now is the time to think about how we can bring our whole selves to all facets of our lives, including the workplace."

The summit keynote speaker is Dr. Daniel E. Dawes, Senior Vice President for Global Health and Executive Director of the Institute of Global Health Equity at Meharry Medical College. Dawes will discuss the importance of addressing mental health equity and the path forward to achieving a healthier society. Other nationally recognized panelists include:  

• Dr. Shaneeta Johnson, a surgeon, clinician, educator, and researcher at Morehouse School of Medicine and Senior Fellow in Global Health Equity at the Satcher Health Leadership Institute
• Dr. Monique May, a board-certified and licensed family physician best known as the "Physician in the Kitchen"
• Dr. Bennie L. Harris, Chancellor of the University of South Carolina Upstate
• Sharon Lykins, Denny's Vice President of Product Innovation

"Mental health and wellness significantly impact the quality of life of individuals, families, and communities across the Upstate region and beyond," said USC Upstate Chancellor, Bennie L. Harris, Ph.D. "We are thrilled to join forces with a global leader like Denny's to address one of the most critical public health issues of our time."

Journalist Roland S. Martin will moderate two panels, "Mindful Eating," which will address the connection between food and wellness, and "Wellness at the Workplace," which focuses on mental health at work.

A second mental health summit will be offered on October 10 in Nashville, Tennessee.

Amperity, an enterprise customer data platform (CDP) for consumer brands, announces a major company milestone of delivering over 10 billion unified customer profiles per day to ad platforms, representing more than $300 billion in digital ad spend annually. Through its industry-leading ad connectors and patented unified customer profiles, brands such as Alaska Airlines, Brooks Running, and Wyndham Hotels & Resorts, have achieved match rates as high as 85% on key channels, improve return on ad spend (ROAS) by up to 5X, and experience up to 90% faster activation time for new campaigns.

With the elimination of third-party cookies and constantly evolving data privacy laws, marketers can no longer rely on the traditional methods of identifying, retaining and acquiring customers. To ensure they are delivering ROI on every paid campaign, brands should tap into their own first-party customer data. According to a survey from Boston Consulting Group (BCG), brands that link all of their first-party data sources can generate double the incremental revenue from a single ad placement.

“Marketing is experiencing a generational shift in how they acquire and retain their best customers especially with the deprecation of third-party identifiers and ever-evolving data privacy policies,” said Barry Padgett, CEO of Amperity. “With Amperity, brands and agencies can build first-party audiences and activate their data in hours - when it traditionally takes days or weeks to reach their high value customers. This enables them to be hyper-responsive to changing consumer dynamics to grow revenue and increase profitability.”

Why Amperity’s Approach is Unique

Traditional digital marketing has historically revolved around brands “renting” customer data from third-party data sources and then relying on external digital identity graphs to match their data with ad platforms. This method is no longer preferred as data privacy laws and customer preferences evolve. With Amperity, brands can take advantage of AI and machine learning to ingest and stitch together online and offline customer data to build comprehensive, live unified profiles.

Unlike other approaches that use fixed and brittle matching rules, Amperity's patented, AI-powered identity resolution and unified customer profiles build a complete view of customers that increase match rates, drive suppression and retargeting, and generate high-value audience segments. This foundation allows digital teams to quickly build targeted segments, directly activate with leading ad platforms and effectively measure the impact of digital ads across online and in-store purchases.

“Amperity has been at the forefront of helping its customers deliver on the promise of building a unified customer data foundation,” said Matthew Hogg, senior vice president, partnerships at Criteo. "With Amperity, our clients are seeing higher match rates and decreased customer acquisition costs, while delivering personalized advertising that drives real commerce outcomes in a privacy safe manner.”

How Brands Are Benefitting

Customers using Amperity for paid media campaigns have reported incredible results that are significantly impacting the bottom line.

Major brands such as Alaska Airlines, Reckitt, SPARC Group and Wyndham Hotels & Resorts are experiencing increased return on investment (ROI). SPARC Group, a long time Amperity customer, experienced a 5X ROAS using predicted CLV (customer lifetime value) for segmentation. Wyndham Hotels & Resorts saw double digit growth in ROAS in activated targeted audiences, while Alaska Airlines experienced a 21% cost savings in paid channels with Amperity. From early market implementations, Reckitt, a global Consumer Packaged Goods (CPG) company, has seen a 30% improvement in match rates and significant uplift of seed audience size leveraging its customer data in Amperity.

"Having direct-to-publisher activation at our fingertips is key,” said Michael Shiwdin, vice president, guest intelligence & engagement at Wyndham Hotels & Resorts. “With Amperity for Paid Media, we can take our high-impact guest audiences directly to the paid media ecosystem for retargeting and look-alike modeling. In doing so, we are seeing an uplift in conversions for targeted audiences, all while realizing new cost efficiencies and greater privacy.”

Infor^® announced that Oostwegel Collection, a Dutch group of historically authentic luxury hotels and restaurants, has implemented Infor’s full suite of solutions for the hospitality industry. The first business globally to go live with all five of Infor’s hospitality-specific systems, Oostwegel Collection has implemented Infor Hospitality Management Solution (HMS), Infor Sales & Catering (SCS), Infor EzRMS revenue management, Infor Table Reservations Solution (TRS) and Infor Point of Sale (POS) across all of its properties.

Having used Infor EzRMS since 2015, Oostwegel Collection was impressed with its functionality as well as the excellent customer service and support from Infor. The business started to explore other Infor hospitality solutions as part of its strategy to not only replace its incumbent on-premises property management solution (PMS) but to try to secure a single vendor for all of its hospitality management systems.

After a thorough assessment of the market, Oostwegel Collection opted for the suite of solutions from Infor. Infor was the only vendor offering the full range of solutions that provided the functionality Oostwegel Collection was looking for, all in the cloud, which was crucial for the business.

The full suite of solutions provides a single, fully integrated platform for the group, linking with other business systems to ensure data consistency and integrity across the organisation. The business can now view data across Infor solutions, which has led to significant efficiencies in data management.

“The excellent support we received and still are receiving from the Infor Support team encouraged us to explore the other hospitality solutions Infor has to offer,” comments Camille Oostwegel, owner & managing director of Oostwegel Collection. “Now we’ve implemented Infor’s full suite of solutions, we can effectively and efficiently manage the guest experience at every touchpoint. The multi-property functionality gives us full control and visibility across the entire business at any moment in time.”

Infor has worked alongside partners Adyen and Annoncer to deliver additional, integrated capabilities to Oostwegel Collection. Adyen will provide end-to-end payments capabilities, data-driven insights, and local payment methods in a single global solution for the group, simplifying payments that are underpinned by watertight security and a single support team for the entire payment process. Annoncer’s advanced kitchen display system (KDS) and intuitive interface will enable seamless digital communication between the dining rooms and kitchens of the group’s many restaurants, meeting the high standards of top chefs and restaurant managers, supporting everything from diner profile information to allergy requirements and even employee breaks.

The Oostwegel Collection project team worked alongside the team at Infor to ensure the smooth implementation of the solutions to suit the particular needs of all the hotels and restaurants in the group.

“We were impressed by the dedication of the Infor team. Everyone really did everything in their power to get things right first time,” comments Pascal Penders, Oostwegel Collection project lead. “The Infor expertise was invaluable and the Infor team prepared and managed the entire implementation process. We’re already seeing the benefits of having an integrated solutions platform across the organisation and are looking forward to what else we can achieve over the coming months.”

“As Oostwegel Collection has demonstrated, choosing a single vendor for a suite of solutions is proving to be the ideal approach,” comments Stan van Roij, VP of sales for Infor Hospitality. “Our market-leading solutions deliver the functionality needed to enhance the guest experience at every opportunity, as well as the crucial business insight that hospitality businesses need to stay one step ahead in such a competitive market. We work alongside our customers to ensure our systems address the specific challenges they face, delivering excellent solutions underpinned by experience, expertise and outstanding support.”