In addition to a new offering that can create content on the fly with OpenAI’s GPT, Popmenu is sharing an advance peek at an AI feature that automatically recommends email, text, social, and event marketing campaigns based on guest behavior, order history, previous campaign performance and other inputs.
Popmenu’s platform captures complete data about a restaurant’s guests, enables the restaurant to easily connect with guests and nurture relationships, and simplifies operations to ease pressure on staff as the business grows. Everything is built to provide restaurants with more control over their day-to-day with consolidated systems and better guest experiences.
Popmenu is showcasing its latest AI offerings at the National Restaurant Association Show.
Automated Social Posts: Popmenu has always helped restaurants get more from their menu and website. Now, Popmenu scans the restaurant’s entire website to recommend social posts each week promoting popular dishes, upcoming events, new reviews, opportunities to sign up as a VIP, and more. Operators can easily post an image and caption generated by OpenAI’s GPT on their social channels in a matter of seconds and, if they don’t like the caption, the technology will instantly rewrite it until they do.
Advisor: Popmenu is showcasing the current version of its marketing recommendation feature as well as an exclusive sneak peek at the advanced version rolling out in the back half of the year. Show attendees can see how Popmenu automatically weaves marketing advice into its platform for guest outreach, ordering events, and other activities based on guest actions, online ordering history, effectiveness of prior campaigns, and more. For example, “This email offer generated $5,000 in online orders in March. You should run it again this week!”
Popmenu will also roll out an automated, preset, monthly marketing calendar with suggested copy and images for social posts, emails, texts, and more based on guest behavior, effectiveness of prior communications, customer input, and best practices.
Performance Overviews: Popmenu recently released dashboards that not only provide performance data, but make it easy to identify next best actions. They are also available via Popmenu’s app.