Chipotle Mexican Grill is opening a new restaurant called Farmesa in the Kitchen United Mix food hall in Santa Monica, Calif. Farmesa is a fresh, bold concept inspired by Chipotle’s Food with Integrity standards. The concept will soft open with an abbreviated menu and limited hours before officially rolling out next month.
“Our New Ventures team, which was created in 2022, developed a unique restaurant concept that uses classic culinary techniques with flavorful ingredients in a fast casual setting that we’re excited to test and learn on before we determine a broader rollout strategy,” said Brian Niccol, Chairman and Chief Executive Officer.
Guests will be able to place an order via onsite kiosks at the Kitchen United Mix space at 1315 3rd Street or on kitchenunited.com/santamonica as well as for pickup and delivery through marketplace apps like DoorDash and Uber Eats.
WATCH: Chipotle’s VP Talks Transformative Tech at MURTEC Executive Summit
“Launching Farmesa in the Kitchen United Mix food hall in Santa Monica and partnering with third-party partners for pickup or delivery will allow us to reach a large number of consumers, learn quickly, and evolve our concept and menu so that we can deliver on our goals before expanding,” said Nate Lawton, Vice President of New Ventures at Chipotle. “We believe there’s an opportunity to serve premium, craveable food every day, and we’re eager to bring this new concept to life.”
Farmesa will serve a variety of bowls ranging in price from $11.95 to $16.95. Each bowl will feature a protein, green or grain, two sides, a choice of five sauces, and a topping option. Farmesa will launch with a limited run menu to help the restaurant team learn on various cooking techniques and maximize throughput. The concept’s full menu will include dishes like Classic Santa Maria-Style Grilled Tri-Tip Steak, Everything Spice-Crusted Ora King Salmon, Whipped Potatoes, Golden Beets, Sprouted Cauliflower, and Sweet Potato Chips.The menu was curated by James Beard Award-winning Chef Nate Appleman who also serves as the Director of Culinary Innovation at Farmesa, and previously led menu innovations for Chipotle in the mid to late 2000s.
Farmesa will also proudly serve 100% Certified Organic, Non-GMO and All-Natural drinks from Tractor Beverage Co along with still and sparkling water.