News Briefs
- 2/18/2025
RoomPriceGenie Receives $75 Million USD Investment from Five Elms Capital
RoomPriceGenie, a provider of revenue management systems (RMS) for independent hotels and groups, is proud to announce a $75 million USD investment from Five Elms Capital to accelerate international expansion and further enhance its award-winning platform. As part of this next phase of growth, experienced technology executive Chas Scarantino has been appointed as CEO. Co-Founder and current RoomPriceGenie CEO, Ari Andricopoulos, will transition to Chief Strategy Officer (CSO), focusing on product innovation and strategic partnerships.
“According to Skift Research, only about 10% of hoteliers use a dedicated RMS for pricing, with adoption historically skewed toward larger properties and branded chains," said Andricopoulos. "RoomPriceGenie was founded in 2017 to make automated pricing more accessible and intuitive for independent properties. While we've grown and expanded our functionality, our core philosophy of simplicity and efficacy remains. With our new OpenAPI PMS integration and investment from Five Elms Capital, combined with Chas' leadership and expertise, we're positioned to help more independent hotels and groups maximize revenue through automated pricing technology."
RoomPriceGenie has grown into a global business, with over 100 employees and 3,000+ hotel clients across 65 countries. The company has achieved rapid, efficient growth while reaching profitability, proving that its approach—prioritizing innovation and exceptional customer support—resonates with the market.
RoomPriceGenie’s excellence has been widely recognized, earning multiple top rankings in the HotelTechAwards, including second place for “Best Revenue Management System (RMS)” and third place for “Best Place to Work” for two consecutive years. In 2025, it was also named the 7th “Most Recommended Solution” across all hotel technology categories.
"Five Elms identified RoomPriceGenie as a category leader in revenue management, both technologically and operationally," said Ryan Mandl, Partner at Five Elms Capital. "The launch of RoomPriceGenie’s OpenAPI—the first revenue management system integration of its kind—underscores the team’s commitment to innovation, allowing PMS providers to integrate its solution seamlessly without the typical costs or complexities. We are excited to support the company as it continues to scale."
Scarantino, who steps into the CEO role, brings extensive experience building and scaling technology companies, leading global expansion efforts and driving operational excellence. Over the course of his career, he has successfully led teams to market products across the United States, the United Kingdom, Israel, Japan and Australia, in addition to founding and scaling his own ventures.
“My passion is scaling teams, developing talent, and fostering a culture that drives both innovation and execution,” said Scarantino. “RoomPriceGenie has built an outstanding platform, a strong company culture and a team deeply committed to helping hotels optimize their revenue. The company has already established itself as the best RMS for independent hotels and a forward-thinking integration partner for PMS providers. I’m excited to build on this success and expand our reach while preserving the unique Genie Culture that makes RoomPriceGenie exceptional.”
- 8/27/2024
Shift4 Invests in German POS Company, Closes Deal on Revel Systems
Shift4 has acquired a majority stake in Vectron Systems AG, a European suppliers of point-of-sale (POS) systems to the restaurant and hospitality verticals.
Based in Germany, Vectron has 65,000 POS locations across Europe, representing. Shift4 is expected to acquire additional ownership of Vectron through a public tender offer that is expected to conclude within the next month, with a de-listing and formal integration process to occur shortly thereafter.
The acquisition is expected to provide Shift4 with an expansive customer footprint across Europe as well as a distribution network of ~300 POS resellers. As a result of the acquisition, Shift4 believes it will be able to add its integrated payment services to current Vectron customers and products, while also empowering the sales force with a compelling all-in-one POS and payments solution unrivaled in Europe.
“Shift4 was at the forefront of the convergence between software and payments in the restaurant and hospitality verticals in the US. We see an incredible amount of demand for a similar all-in-one solution across Europe,” states Shift4 CEO Jared Isaacman. “With our integrated payments and SkyTab offering, we believe we have the best solution at the right price point. Vectron will provide valuable local expertise, infrastructure, and the distribution necessary to meet the demand. This acquisition is right out of the Shift4 playbook – enabling us to unlock synergies, expand our distribution, and monetize payments for a large existing install base.”
Completes Revel Systems Acquistion
In addition to the acquisition of Vectron, Shift4 has also completed its previously announced acquisition of Revel Systems. Revel has over 18,000 merchant locations across the United States and internationally which Shift4 estimates represents a $17B+ payment opportunity. Revel also has a direct sales and dealer distribution network which Shift4 believes can be leveraged to accelerate SkyTab distribution both domestically and abroad.
- 8/27/2024
Shift4 Strikes Deal to Buy Givex
Shift4 has signed a definitive arrangement agreement to acquire Givex Corp., a global provider of gift cards, loyalty programs and point-of-sale solutions.
The Arrangement Agreement is subject to customary closing conditions and the transaction is expected to be completed in the fourth quarter of this year.
With across more than 100 countries, Givex serves a wide range of businesses in various industries, including 7-Eleven, Wendy’s, Best Western, Texas Roadhouse.
The company offers robust gift card and e-gift solutions as well as customizable loyalty programs, and a point-of-sale (POS) system for various business types, among other value-added services.
“Givex has a considerable footprint around the world which will dramatically increase Shift4’s overall customer base,” states Shift4 President Taylor Lauber. “At the same time, their gift card and loyalty solutions are second to none and will add significant value for our current customers, creating stickier relationships andh 130,000+ active locations enhancing our overall value proposition. Similar to other deals we have recently completed, this acquisition aligns perfectly with how we like to deploy capital – adding blue-chip merchants at a low customer acquisition cost while delivering additional benefits to our customer base.”
“The Givex team looks forward to joining the Shift4 family and bring our enterprise gift card capabilities and loyalty programs to hundreds of thousands of new customers,” says Don Gray, CEO of Givex. “By combining Shift4’s end-to-end payment solution with our value-added engagement services, we can deliver an unparalleled package to both of our customer bases.”
- 2/18/2025
Sparkfly Expands to Over 18,000 Locations, Posts 30% Growth in 2024
Sparkfly, for 2024, posted a 30% revenue increase year-over-year, while maintaining a 98.6% client retention rate and a 99.4% revenue retention rate.
“Now more than ever, consumers are demanding greater value from their retail, QSR, and other food service experiences – and our growth is reflective of the trust our customers have in our ability to enhance those experiences and drive revenue,” said Catherine Tabor, Founder & CEO at Sparkfly. “Sparkfly is committed to transparency, partnerships, innovation, and customer success, driven by our focus on establishing meaningful relationships, improving and expanding our integrated partner network, and enhancing our platform capabilities. All centered around our core competencies – Offer Management, Loyalty, Digital Wallet, and Middleware integrations – ensuring we deliver the scalable and feature-rich experiences our customers demand to maintain a competitive advantage.”
Sparkfly onboarded 12 new enterprise customers in 2024, expanding its portfolio to over 100 brands across more than 18,000 locations. New customers include Costa Vida, Piada, Cici’s Pizza, Fogo de Chão, California Fish Grill, bartaco, Benihana, Tex’s Chicken & Burgers, Miller’s Ale House, Eggs Up Grill, Flanigan’s, and one of the fastest growing fast-casual burger chains in the industry. The company’s Loyalty offering has caught fire with new customers, with more than two-thirds signing on to Sparkfly Rewards.
The company significantly expanded its integrated partner ecosystem in 2024 across multiple technology categories:
- Marketing Cloud Platforms: Sparkfly enhanced its Olo Engage integration, launched a new real-time bi-directional integration with Klaviyo’s Marketing Cloud for offer, loyalty, and digital wallet capabilities, and strengthened its integrations with Iterable, Attentive, and Braze.
- Customer Data Platforms (CDP): The company optimized real-time data transfer capabilities with Bikky and mParticle.
- Local Store Marketing (LSM): Sparkfly integrated with Sageflo and SmarterSends for integrated offer delivery at the local level.
- Point of Sale Platforms (POS): Sparkfly implemented real-time integrations between its Offer Management, Loyalty, and Digital Wallet Platform with leading POS providers including Qu, Par, Revel, NCR Cloud (Silver), Tray.io, Plum, North Key Systems, and CBS NorthStar.
- Web and Mobile Development Platforms: The company enhanced its strategic and technical collaboration with Plein Air while adding new integrations with UnPLUG and Checkmate.
In 2024, Sparkfly enhanced its platform capabilities with significant improvements to its self-service portal, including new program administration tools, advanced troubleshooting capabilities, and expanded data accessibility functions. The company also improved its Loyalty features based on client feedback and extended creative control options for smart landing pages and “save for later” communications.
Sparkfly added key positions across implementations, customer success, technical support, and infrastructure teams in 2024, while maintaining 100% employee retention since September 2022. Looking ahead, the company will expand its development and product teams while enhancing its Offer Management, Loyalty, Digital Wallet, and Middleware integrations.
- 2/18/2025
Paul Macaluso Joins Torchy's Taco as Chief Executive Officer
Paul Macaluso will be joining Torchy’s Tacos as Chief Executive Officer, effective February 24. He succeeds founder Mike Rypka, who will transition into a new role as Chief Innovation Officer.
Macaluso has more than 30 years of experience building respected brands and driving business success across the restaurant industry. Most recently, he served as President and CEO of Another Broken Egg Cafe, a high-growth daytime-only restaurant concept, overseeing significant business and footprint expansion. He also previously held progressive marketing and leadership roles at GoTo Foods (formerly FOCUS Brands), a developer of global multi-channel foodservice brands, including President of McAlister’s Deli, as well as Senior Vice President leading brand marketing strategy for Auntie Anne’s, Carvel, Cinnabon, McAlister’s Deli, Moe’s Southwest Grill, and Schlotzsky’s. Macaluso has also served in senior brand and marketing positions at SONIC Drive-In and Burger King Corp.
The Torchy’s Board of Directors commented, “After an in-depth search, we are thrilled to welcome Paul to Torchy’s. His long track record of delivering growth across iconic large-scale and up-and-coming restaurant brands makes him uniquely suited to lead Torchy’s through its next chapter. We are also grateful to Mike for his dedicated leadership over the years and look forward to his continued contributions.”
- 2/18/2025
First Dual-Branded Applebee’s, IHOP Opens
Dine Brands Global, in partnership with franchisee Ramzi Hakim Group, has opened the first dual-brand Applebee’s | IHOP restaurant in the U.S. The new restaurant opened to the public on February 18, in Seguin, Texas.
At the dual-branded Applebee’s | IHOP restaurant guests can enjoy all the classics from IHOP’s world-famous pancakes and breakfast offerings to Applebee’s fan-favorite boneless wings, burgers, and appetizers from morning to late-night. The unique menu features beloved items from both brands that can be mixed, matched, and ordered any time of day, including specialty cocktails such as an espresso martini or Irish coffee – all under one roof. This restaurant also introduces new, exclusive menu items, like the Buffalo Chicken Omelette and Ultimate Breakfast Burger, available only at U.S. dual-branded locations.
“For decades, Applebee's and IHOP have been places where friends gather, families celebrate, and careers begin. Now, with our dual-branded restaurant, we are combining the strengths of both brands to create a unique and innovative dining experience that offers choice, variety, and value to guests,” said Dine Brands chief executive officer John Peyton. “Our international success with this concept has shown that our brand menus complement each other, providing something for everyone, from early mornings to late nights. We are excited to bring this new dining option to Seguin and look forward to expanding it to more communities across the country.” At MURTEC 2024, Peyton took to the stage to talk about the success of the dual-branded concept oversees and share why the company had tripled its tech spend.
When guests walk through the doors of this dual-branded location, they will find two distinct dining areas to choose from—the warm, familiar atmosphere of Applebee’s or the bright, cheerful ambiance of IHOP. The shared common areas, including the host stand and bathrooms, create an integrated experience, and the optimized back-of-house and single kitchen, provide operational efficiencies.
“We’re thrilled to welcome guests and serve the community of Seguin with all the IHOP items they know and love, while also introducing them to Applebee’s selection of lunch and dinner favorites,” said Ramzi Hakim, president of Ramzi Hakim Group. “As owners of both IHOP and Applebee’s restaurants, we are no strangers to these iconic brands and are honored to open the first U.S. dual-branded location in this great community.”
Dine Brands currently franchises 13 international dual-branded locations across Canada, Mexico, Honduras, and the Middle East, as of September 30, 2024. The system is slated to break ground and open 14 more dual-branded locations in the United States through 2026 by transforming existing single-branded restaurants and building new locations from the ground up.