News Briefs

For many, checking into a hotel can mean the beginning of an exciting adventure, a relaxing getaway or important moments in life. For guests who are blind or have low vision, exploring the unfamiliar surroundings of a hotel could pose unique and specific challenges that have the potential to impact their stay.

Hilton, a global leader in hospitality, announced today an industry-first, exclusive partnership with Be My Eyes to ensure guests who are blind or have low vision can experience a more accessible, seamless and welcoming stay. Together with Be My Eyes, Hilton is making available AI-powered assistance and dedicated Hilton Reservations and Customer Care support to guests who are blind or have low vision across the U.S. and Canada. Be My Eyes is a free mobile app that connects blind and low vision users with sighted volunteers and companies through live video and AI, and now, directly connects Hilton guests with a team of dedicated, specially trained English-speaking Hilton Reservations and Customer Care agents.

Through this partnership, Be My Eyes users in the U.S. and Canada can use their smartphone to navigate to Be My Eyes’ “Service Directory,” select the “Hotels” category and choose the participating Hilton brand to be directly connected to Hilton’s dedicated teams. Hilton teams will be available to help users navigate the hotel, including helping guests identify and adjust the in-room thermostat, operate in-room coffee machines, identify window coverings, or navigate to the hotel’s meeting spaces and amenities such as bars, restaurants, gyms or spas.

Assistance is available across a variety of Hilton’s portfolio of brands, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, DoubleTree by Hilton and Hampton by Hilton, among others. The partnership provides both leisure and business travelers who are blind or have low vision with personalized assistance for every stay occasion.

“As a leading hospitality company, Hilton is committed to creating an experience that is welcoming for every guest, at every hotel, every time,” said Mike Gathright, senior vice president, customer excellence and innovation, Hilton. “We believe that every guest – regardless of ability or any other factor – deserves a reliable and friendly travel experience, and we are proud to partner with Be My Eyes to make that more of a reality for thousands of Be My Eyes users.”

Today’s announcement marks a significant milestone in the collaboration between Hilton and Be My Eyes. Hilton first partnered with the organization in 2023 to train and improve “Be My AI,” an OpenAI GPT-4 language model that powers the Be My Eyes app, to enhance its ability to recognize objects and navigate the furniture and fixtures found in Hilton brand hotel rooms. Earlier this year, the partnership was expanded to include the development and training of a specialized team of Hilton Reservations and Customer Care agents who can support Be My Eyes users that may need assistance during their stay.

“Our mission at Be My Eyes is to break down accessibility barriers in everyday life, and this partnership with Hilton is a significant step along that path, helping travel and hospitality to be much more inclusive,” said Mike Buckley, CEO, Be My Eyes. “Hilton is once again leading by example, and we’re excited to provide the world’s best customer service platform to help Hilton serve blind and low vision consumers.”

In addition to leveraging Hilton’s dedicated Reservations and Customer Care team, guests can take advantage of Hilton’s industry-leading “straight-to-room” digital self-service tools that create a seamless experience from check-in to check-out. Where available, these tools include the ability to choose your room, digitally check in, use the Digital Key to open guest room doors with mobile phones and digitally check out. With this technology, guests who require additional assistance can adapt their travel experience based on their specific needs.

While Hilton’s partnership with Be My Eyes will support thousands of guests who are blind or have low vision, the hospitality leader is on a continuous journey to understand and accommodate the needs of individuals with disabilities, so all guests can experience a reliable and friendly stay.

Hilton is proud to have been recognized as a Top Company for People with Disabilities by Fair360, a Leading Disability Employer by the National Organization on Disability (NOD) and a Best Place to Work for Disability Inclusion in the U.S. by Disability:IN. These recognitions represent the company’s continued commitment to learning how to better serve guests with diverse needs, including members of the blind and low vision communities.

Shift4 has acquired a majority stake in Vectron Systems AG, a European suppliers of point-of-sale (POS) systems to the restaurant and hospitality verticals. 

Based in Germany, Vectron has 65,000 POS locations across Europe, representing. Shift4 is expected to acquire additional ownership of Vectron through a public tender offer that is expected to conclude within the next month, with a de-listing and formal integration process to occur shortly thereafter.

The acquisition is expected to provide Shift4 with an expansive customer footprint across Europe as well as a distribution network of ~300 POS resellers. As a result of the acquisition, Shift4 believes it will be able to add its integrated payment services to current Vectron customers and products, while also empowering the sales force with a compelling all-in-one POS and payments solution unrivaled in Europe.

“Shift4 was at the forefront of the convergence between software and payments in the restaurant and hospitality verticals in the US. We see an incredible amount of demand for a similar all-in-one solution across Europe,” states Shift4 CEO Jared Isaacman. “With our integrated payments and SkyTab offering, we believe we have the best solution at the right price point. Vectron will provide valuable local expertise, infrastructure, and the distribution necessary to meet the demand. This acquisition is right out of the Shift4 playbook – enabling us to unlock synergies, expand our distribution, and monetize payments for a large existing install base.”

Completes Revel Systems Acquistion

In addition to the acquisition of Vectron, Shift4 has also completed its previously announced acquisition of Revel Systems. Revel has over 18,000 merchant locations across the United States and internationally which Shift4 estimates represents a $17B+ payment opportunity. Revel also has a direct sales and dealer distribution network which Shift4 believes can be leveraged to accelerate SkyTab distribution both domestically and abroad. 

Shift4 has signed a definitive arrangement agreement to acquire Givex Corp., a global provider of gift cards, loyalty programs and point-of-sale solutions. 

The Arrangement Agreement is subject to customary closing conditions and the transaction is expected to be completed in the fourth quarter of this year. 

With across more than 100 countries, Givex serves a wide range of businesses in various industries, including 7-Eleven, Wendy’s, Best Western, Texas Roadhouse. 

The company offers robust gift card and e-gift solutions as well as customizable loyalty programs, and a point-of-sale (POS) system for various business types, among other value-added services.

 “Givex has a considerable footprint around the world which will dramatically increase Shift4’s overall customer base,” states Shift4 President Taylor Lauber. “At the same time, their gift card and loyalty solutions are second to none and will add significant value for our current customers, creating stickier relationships andh 130,000+ active locations enhancing our overall value proposition. Similar to other deals we have recently completed, this acquisition aligns perfectly with how we like to deploy capital – adding blue-chip merchants at a low customer acquisition cost while delivering additional benefits to our customer base.” 

“The Givex team looks forward to joining the Shift4 family and bring our enterprise gift card capabilities and loyalty programs to hundreds of thousands of new customers,” says Don Gray, CEO of Givex. “By combining Shift4’s end-to-end payment solution with our value-added engagement services, we can deliver an unparalleled package to both of our customer bases.”  

Mark Shambura has joined Panera Bread as Chief Marketing Officer. Shambura will lead all aspects of marketing at Panera, including Brand Building, Digital & Loyalty, Product Strategy & Consumer Insights. An accomplished marketing leader with broad expertise in the restaurant industry, Mr. Shambura has previously held marketing leadership roles during pivotal growth periods for top brands including Chipotle, MOD Pizza, and most recently Papa Johns.

"Mark brings an impressive background building brands and leading marketing teams for fast-casual restaurants, and we’re thrilled to welcome him to Panera Bread,” said José Alberto Dueñas, Chief Executive Officer. “As Panera continues to evolve our brand, guided by listening to our guests, Mark’s depth of experience and ability will help drive our growth as a brand that serves great food you feel good about eating.”

Shambura previously served as CMO at Papa Johns, where he led a revitalization of the brand by enhancing its iconic “Better Ingredients, Better Pizza” platform, and developing a more modern, innovative omnichannel approach to transform how Papa Johns appealed to both new and loyal consumers. As Executive Director at Chipotle, Mr. Shambura guided the marketing function through periods of both sustained growth and transition, providing leadership over brand strategy, advertising, digital, social, events/sponsorships, promotions, and field marketing, including playing a key role in spearheading its “Real Ingredients” brand strategy.

“I’m proud to join the Panera Bread team and excited to build on the momentum of the brand's transformation as it continues to evolve in service of our guests,” Mr. Shambura said. “Panera propelled and cemented its position at the top of the fast casual restaurant segment through its promise of high-quality ingredients and freshly prepared food, and I’m thrilled to join a highly talented team to help shape its next chapter.”

Prior to his tenure in the restaurant industry, Mr. Shambura gained extensive marketing agency experience, working with a broad array of top global consumer brands for over a decade. Shambura will report directly to José Alberto Dueñas, Chief Executive Officer, and officially assumed the role of Chief Marketing Officer on July 29, 2024.

Push Operations has joined the Toast Partner Ecosystem. This integration will help automate tedious administrative tasks for Toast customers in the US and Canada by centralizing Push Operations employee solutions to Toast's platform.

Push Operations is an all-in-one solution for easy people management in the restaurant industry. With thousands of customers across North America, Push has perfected the art of human resources, automated payroll, and generating schedules in seconds. 

Toast is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. It works with integration partners in its Toast Partner Ecosystem, a curated portfolio of more than 200 partners who deliver specialized technology and services to help restaurant operators increase sales, engage guests, and keep employees happy.

• 84% of survey participants plan to add new functionality, features, or modules to their current POS software, according to HT's 2024 POS Software Trends Survey

"We are thrilled to welcome Push Operations to the Toast Partner Ecosystem, and delighted to offer our customers the ability to integrate their Toast POS with Push's people management solution," says Keith Corbin, Senior Director, Business Development from Toast. "By integrating  with Push, restaurants can now easily bring in live and historical sales data and leverage their technology to make smarter scheduling decisions through labor forecasting."

The integration of Push and Toast is designed to allow restaurateurs to take advantage of a leading POS and restaurant management system combined with Push's advanced HR, payroll, and scheduling capabilities. Push brings in live and historical sales data from Toast to help operators make more accurate scheduling decisions. Push's heat map technology can also provide staffing insights on a more granular level based on the time of day.

"We're really excited about this integration with Toast, it comes at a time where restaurateurs are looking for ways to stay ahead of the technological curve that the industry is experiencing," says Tina Lum, CEO, Push Operations. "Integrating with a forward-thinking company like Toast will only benefit our customers!"

Technology is becoming essential for restaurants in today's shifting economy. Push's Industry Report found that "90% of restaurateurs consider inflation a challenge and are turning to technology to address the issues it brings". The combination of Push and Toast provides a unique way to help restaurateurs navigate those challenges. 

Domino's Emergency Pizza program is back. Domino's Pizza Inc.  is once again offering customers a free medium, two-topping pizza to use whenever they need it most. Any Domino's customer who places a qualifying online order today through Jan. 19, 2025, can earn an Emergency Pizza, available for redemption from their Domino's Rewards account.

"We launched our Emergency Pizza program last year and customers loved it so much we knew we had to bring it back in a big way," said Kate Trumbull, Domino's senior vice president – chief brand officer. "Life can throw unexpected curveballs, and sometimes a hot, delicious pizza is just what you need to turn things around. Maybe you tested a new dinner recipe that turned out to be a disaster, or perhaps you ran out of time to buy groceries – whatever your emergency, Domino's is here to help with a free pizza."

The 411 on Emergency Pizza
To receive an Emergency Pizza, customers simply need to place a delivery order online or a digital carryout order of $7.99 or more. Once the order is confirmed, customers will automatically receive a Domino's Emergency Pizza under "My Deals & Rewards" within their Domino's Rewards account. 

• Related:  Domino’s Revamped Loyalty Pays Off

"Not only is Domino's Emergency Pizza program back, but it's in more places than ever," Trumbull said. "We're excited to launch a series of new, unexpected brand partnerships that consumers can have fun with. Domino's has partnered with Amazon and Twitch, as well as Olive & June to bring Emergency Pizza to life in two completely different, yet very entertaining ways. But that's not all – we have even more fun brand integrations planned for Emergency Pizza in the future, so be on the lookout!"

Gaming: Domino's Joins Forces with The Glitch – Amazon and Twitch's Newest Game
Domino's is making its debut in gaming by teaming up with Amazon and Twitch to integrate Emergency Pizza into their new Fortnite game, called The Glitch. Domino's dedicated brand experience within The Glitch launches on Oct. 14, 2024. Within it, players can:

• Experience a Domino's-branded "Red vs. Blue" player map where teams can compete against each other for "Domin-ation" by capturing and maintaining control of a Domino's storefront.
• Have access to a secret weapon: Emergency Pizza! In case of an emergency, players can "break the glass" to collect it and fully restore their health.

Domino's is also collaborating with gaming influencers to host live streams as they explore Domino's dedicated brand experience within The Glitch. 

Glam: Domino's Partners with Everyone's Favorite Nail Brand, Olive & June
Pizza and beauty enthusiasts can purchase the following items exclusively at oliveandjune.com, starting on Oct. 17, 2024:

• Domino's and Olive & June Emergency Pizza Mani Kit
  • This limited-edition kit comes with two exclusive Domino's nail polish colors – carryout (red) and delivery (blue) – as well as quick dry top coat for the perfect nails. It also features pizza topping nail stickers for a delicious finishing touch.
• Domino's and Olive & June instant mani press-on nails
  • Give yourself an instant manicure by choosing from three press-on nail designs: "I Heart Pizza French," "Secret Sauce Velvet" or "Extra Cheese Please." "Extra Cheese Please" comes with an assortment of mouthwatering pizza topping nail stickers.