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News Briefs

  • 9/10/2024

    AI-Powered Obvlo Sets Record for the Fastest Personalized Hotel Destination Guides in the World

    obvlo guide
    Obvlo has set a new benchmark for creating the fastest dynamic hotel destination guides in the world, complete and operational in just 60 minutes.
     
    The platform can deliver premium, in-depth, up-to-date and highly personalised guides for any destination on earth. 
     
    The advance is all down to Obvlo’s development of its own AI tools, which over the past 12 months have helped it to reduce the time it takes to produce exceptional dynamic content from two weeks to just an hour
     
    It represents a huge step change for the industry, and not just because of the speeds being achieved. Obvlo is the first platform to make local guides personalised, at a time when personalisation is proving to be one of the main drivers of a revolution in the guest journey and guest experience across search, upsells, booking engines and in-stay communication. This is resulting in higher revenues and increased loyalty. 
     
    Obvlo’s innovation is a game changer for larger hotel chains that struggle to produce useful, visually-appealing and accurate guides that look bespoke for each location without inadvertently publishing out-of-date and inappropriate information. Even the old static guides — out of date the moment they were finished — took hotels months to complete manually.
     
    It has also removed the cost barrier for smaller, boutique, independent or pop-up hotels who have struggled historically with the upfront and ongoing cost associated with providing guests with guides of sufficient quality. 
     
    Unlike traditional static guidebooks, Obvlo’s content, which can also be used to populate and integrate with third-party guides, is continuously refreshed. This guarantees that guests always receive the most relevant and accurate information available. 
     
    Powered by advanced AI technology, the platform automatically scours the web for any location worldwide using predefined criteria, aggregating and analysing data in articles, blogs and reviews. It even scores and ranks images based on technical and aesthetic quality to ensure that only the best are displayed, streamlining a process that previously required significant time to manually sift through and identify the top selections. Each recommendation is ranked and scored based on the authority of the source and the quality of reviews, guaranteeing that only the best local experiences are featured. This information is compared with guests’ individual interests and preferences, including who they are with and the purpose of their trip. 
     
    Tailored to over 100 distinct guest archetypes, Obvlo’s dynamic content also considers crucial factors like weather, time of day and personal preferences to provide the most relevant suggestions. It also promotes local independent businesses, because it doesn’t rely on information from review websites where the businesses featured have simply paid to be included or rank more highly, ensuring guests receive an authentic experience that supports local communities. 
     
    Obvlo’s guides also serve as a powerful revenue-generating tool for hotels. Leveraging the data generated in these guides, hoteliers can create detailed audience segments and guest personas, enabling highly targeted remarketing and personalised in-house offers. Obvlo’s guides also seamlessly integrate with Google Analytics, giving hoteliers insights into what guests are interested in, making it easier to remarket and upsell.
     
    Hotels can integrate Obvlo’s dynamic content directly into their apps to deliver rich, immersive local content, or leverage Obvlo’s hosted platform if they don’t use a third-party guide. 
     
    Callum McPherson, CEO & Founder of Obvlo, said: “As we continue to push the boundaries of what's possible in travel technology, our goal has always been to enrich the guest experience by offering truly local and personalised content that is never out of date. Now that we’ve brought the time required to do that down to one hour, there isn’t a hotel on earth that can’t afford to offer guests a guide that really improves their stay.
     
    “What sets us apart is not just our ability to deliver fresh content but our commitment to maintaining the highest quality of information. The issue with static guidebooks is that they quickly become outdated as opening hours change, links break, venues close and are replaced by something else. Our AI-driven platform addresses this challenge head on. Each day, our system updates approximately 5-10% of our dynamic content, rooting out outdated information.”
  • 9/10/2024

    BurgerFi International Files for Protection Under Chapter 11

    BurgerFi order

    BurgerFi International, Inc., owner of the casual dining chain Anthony's Coal Fired Pizza & Wings and BurgerFi, has filed voluntary petitions for reorganization under Chapter 11 of the U.S. Bankruptcy Code.. 

    All 144 locations of the company's two brands throughout the United States, including in Puerto Rico, and in Saudi Arabia, will continue normal, uninterrupted operations. The Chapter 11 filing by the Company includes only the 67 corporate-owned locations of both brands. Franchisee-owned locations of BurgerFi and Anthony's Coal Fired Pizza & Wings are excluded from the bankruptcy proceedings.

    "...In the face of a drastic decline in post-pandemic consumer spending amidst sustained inflation and increasing food and labor costs, we need to stabilize the business in a structured process," said Jeremy Rosenthal, Chief Restructuring Officer of BurgerFi International, Inc. "We are confident that this process will allow us to protect and grow our brands and to continue the operational turnaround started less than 12 months ago and secure additional capital."

    The board brought in Carl Bachmann as chief executive officer and Christopher E. Jones, chief financial officer in July 2023 to turnaround and strengthen the brands and operations. Faced with legacy operational challenges, they quickly developed and implemented a strategic plan to address foundational issues including declining same store sales, high employee turnover and a stale menu. As part of the turnaround efforts, the company initiated a top-to-bottom evaluation of its operations, which is continuing.

    As a result, the company has aligned its footprint with current business standards through the closure of 19 underperforming corporate-owned stores and reduced related operating costs.  
     

    Red Lobster Chapter 11 Update

    In related news, Red Lobster Management LLC,  announced Sept. 5 that the company has received court approval of its Chapter 11 plan. RL Investor Holdings LLC will acquire the Red Lobster restaurant chain. As HT previously reported, the former CEO of P.F. Changs is poised to lead Red Lobster. The acquisition is anticipated to close before the end of September.  

  • 9/10/2024

    TouchBistro Launches Inventory Management and Labor Management Software

    logo, touchbistro

    TouchBistro has launched its Inventory Management and Labor Management solutions for restaurant operators, following its acquisition of restaurant management software, Peachworks

    The new offerings bolster TouchBistro’s comprehensive suite of back-of-house (BOH) solutions and help restaurateurs improve profitability, streamline operations and deliver a great guest experience.

    “TouchBistro’s acquisition of Peachworks allows us to better serve operators through one comprehensive tech stack,” said Samir Zabaneh, Chairman and CEO of TouchBistro. “We deeply understand the pain points of operators in today’s restaurant industry, and our new Labor Management and Inventory Management products are a major step forward in making data-backed decisions that help them keep costs down and run a sustainable business.”

    Both products include a seamless TouchBistro POS integration that allows the latest data to flow into one centralized system in near real time so operators can make data-backed decisions faster. With the continuous input of data, this also ensures operators have the insights needed to forecast accurately to save on both labor costs and food waste.

    Inventory Management
    TouchBistro Inventory Management is a powerful inventory and recipe management platform that integrates seamlessly with the TouchBistro POS to help operators save time, reduce food costs and manage their inventory with ease.

    From TouchBistro’s 2024 State of Restaurants report, over half (58%) of operators noted that inventory costs were their biggest source of financial strain. Moreover, 60% of operators reported that all or most of their suppliers have raised prices in the past year, with the average expenditure on food increasing by a whopping 41% in the past year alone.

    Many operators are operating on razor thin margins. With TouchBistro’s new inventory management software, operators can gain better insight into their costs and more easily find areas to optimize. The solution arms operators with the ability to:

    • Automate the inventory process and say goodbye to time-consuming spreadsheets with a digital database of all their items and up-to-date counts of their consumables.
    • Put profitability first with recipe costing tools that allow operators to optimize new and existing recipes for maximum profitability and ingredient usage.
    • Ensure there’s always sufficient inventory on hand and prepped for service with data-driven food prep forecasting that takes actual and ideal usage into account.

    Labor Management
    TouchBistro Labor Management is a robust restaurant staff management and scheduling software that integrates directly with the TouchBistro POS to help operators simplify scheduling, streamline team communications and keep labor costs under control.

    Through TouchBistro’s new, fully integrated labor management solution, operators can:

    • Manage availability, schedule changes, time off requests and blocked dates from one centralized system, even across multiple locations.
    • Eliminate confusion, miscommunication and missed shifts by sending important updates in real time via in-app messages, emails and SMS notifications.
    • Reduce costs by more accurately predicting and forecasting labor needs based on labor percentage, hours, costs or number of employees, using net sales or guest count as the driver.
  • 9/10/2024

    Kevin Vasconi Joins Papa Johns as Chief Digital and Technology Officer

    Kevin Vasconi Papa Johns

    Papa John’s International Inc. announced the appointment of Kevin Vasconi to Chief Digital and Technology Officer. Vasconi brings proven enterprise technology leadership to the company. He most recently served as Chief Information Officer for The Wendy’s Company, where he led their transformation and tripled its ecommerce business in three years through a consumer-centric approach, leveraging technology to build loyalty with Wendy’s customers.

    In this role, Vasconi will be responsible for guiding the development and execution of Papa Johns long-term strategy across the entire digital and technology ecosystem, including customer-facing, restaurant and corporate technology. This includes enterprise architecture, engineering, data analytics, enterprise technology, information security, as well as advancing scalable, cost-effective technology capabilities for the franchise system globally. Working closely with the marketing organization and restaurant operations, he will develop innovative solutions for customers and team members that enable the delivery of superior quality pizza to Papa Johns customers around the world.


    Executives on the Move

    Vasconi is the latest restaurant executive on the move.  Whataburger, Checkers, Red Lobster, Chick-fil-A, Bloomin' Brands, Panera Bread, Papa Johns,  Starbucks and Chipotle Mexican Grill are a few of the brands with executive changes in the past few weeks.  Read more.

    “Kevin and I worked together at The Wendy’s Company, where I experienced first-hand his ability to lead technology innovation that delivered significant impact for our customers, team members and franchisees,” said Todd Penegor, President and Chief Executive Officer. “His experience spans a number of industries, though his leadership in QSR, in particular, has been recognized in the industry and has served as an inspiration for other peers in our category. I look forward to Kevin’s partnership across our leadership team to build on the success Papa Johns has had in the digital space, while also leveraging technology to develop even better platforms, partnerships and systems to enable us to build for the future.”

    Prior to The Wendy’s Company, he spent eight years at Domino’s as EVP and Chief Information Officer, where he was responsible for developing and growing its domestic and international ecommerce businesses. He has a 35+ year career in technology, including 12 years at Ford Motor Company, and CIO and CTO roles at Covisint LLC, Polk North America, Polk Global Automotive, and Stanley Black & Decker.

    “I am excited to join the talented team at Papa Johns and lead our technology strategy as we look to create great experiences for our customers and team members around the globe,” said Vasconi. “I have a passion for the restaurant industry, where I’ve spent the past 12 years of my career, because of our ability to impact so many consumers through technology every day. Papa Johns is a brand I’ve admired given its continued innovation in the technology space. With the digital space in QSR becoming more competitive than ever, there’s both great challenge and opportunity ahead. I’m looking forward to working with the executive team and our technology team to unlocking growth for Papa Johns.”

    Vasconi will report to Penegor and serve on the Papa Johns Executive Leadership Team. Additionally, current Executive Leadership team members, Ravi Thanawala and Joe Sieve, will assume expanded roles, effective immediately.

    Thanawala, Chief Financial Officer, has been appointed Chief Financial Officer and EVP, International. In this new position, he will now manage the Company’s international business, which includes markets outside of the United States and Canada, along with his CFO responsibilities.

    Sieve has been appointed Chief Restaurant and Global Development Officer. In this new position, he will now oversee all global development, as well as corporate and franchise restaurant operations.

  • 9/10/2024

    Checkers and Rally's Sees Strong Response in Lapsed User Engagement

    Checkers and Rally’s, following its success with Mobivity's Connected Rewards  renewed for a third annual term. Through this collaboration, Checkers and Rally's has significantly increased engagement and redemption rates, especially among customers who had not interacted with the brand for over 90 days.

    Mobivity's Connected Rewards platform enhances offer and reward performance by linking brand promotions to mobile game downloads and gameplay. This innovative approach has proven highly effective, as consumers who play mobile games tend to transfer their high engagement levels to the brands promoting these games. As a result, Checkers and Rally's have seen impressive improvements in customer re-engagement and offer redemption rates.

    Three key data points highlight the success of this partnership:

    1. 35.3x Higher Offer Redemption Rate: Offer redemption rates for promotions tied to mobile games were 35x higher than Checkers’ standard offer redemption rates.
    2. 54% Redemptions from Lapsed Customers: Over half (54%) of the redemptions came from customers who had not engaged with the brand in over 90 days.
    3. 2.5x Increase in Redemptions Post-Gaming Offer: Subsequent offer redemptions from participating mobile gaming customers increased twofold.

    Scott Johnson, Chief Marketing Officer of Checkers and Rally's, expressed his enthusiasm for the program's performance: "We are thrilled with the consumer engagement improvements through Mobivity's Connected Rewards. Not only have we dramatically increased offer redemption rates, but the ability to re-engage our lapsed customers has impacted overall business performance. Through Mobivity's unique offer reimbursement program, we've funded additional marketing and acquisition efforts without increasing our overall marketing budget."

    Over the last year, Checkers customers have received these mobile gaming offers by participating in their text club. Due to the exceptionally positive response from consumers, they will be expanding the program to other channels, most notably through their loyalty app.

    "Partnering with Checkers and Rally's has been incredibly rewarding,” said Kim Carlson, COO of Mobivity, who shared her excitement about the ongoing partnership. “The consistent, strong results we've achieved together are a testament to Checkers’ innovative disposition and the power of Connected Rewards. Having seen similar results with other QSR and Convenience brands, we’re excited to renew our annual partnership to reach new records together."

    Mobivity's Connected Rewards platform continues to redefine how brands engage with mobile gaming audiences, driving higher engagement and revenue without additional marketing expenditures. As more brands discover the potential of connecting their offers to mobile games, the opportunities for growth and customer re-engagement are limitless.

    To learn more about how Mobivity can drive more engagement and activate your current and lapsed customers, visit mobivity.com

  • 9/10/2024

    WorkJam Launches Consolidated Task Management Solution

    workjam logo

    WorkJam launches Task Connect, a new solution designed to consolidate task management across multiple disparate systems. Task Connect redefines how frontline employees and managers handle their daily tasks, ensuring a seamless and integrated process while bringing unprecedented clarity to task management.

    “With Task Connect, we’re directly addressing the digital fatigue and overwhelm that often plague task workflows,” said Steven Kramer, CEO of WorkJam. “Our groundbreaking solution not only reduces the burden on managers by streamlining administrative tasks but also enhances productivity across the board. Task Connect enables users to seamlessly complete task steps in external systems without leaving the WorkJam app, integrating all actions into a unified workflow. By consolidating task execution workflows, Task Connect ensures frontline employees can focus on delivering exceptional customer experiences with clarity and efficiency, knowing exactly what to do, when to do it, and how to get it done. This innovation significantly improves operational excellence for businesses across various industries and truly centralizes all task activity into one application.”

    Task Connect serves as a comprehensive digital gateway for all workflows and tasks, allowing tasks from various platforms to be accessed, executed, and tracked within a single, streamlined interface – the WorkJam app. This innovation allows employees to focus on delivering results, increasing their engagement and satisfaction, while reducing digital friction.

    Task Connect easily integrates with current systems, reducing the need for multiple points of data entry, while enabling the creation of comprehensive workflows that span multiple applications, and serves every sector that relies on task-based workflows, including Retail, Restaurants, Hospitality, Grocery, C-Store, Logistics and more. Businesses commonly use several systems—sometimes more than 40—for product picking, inventory, buy online pickup in store, delivery, and other essential tasks, illustrating the benefit and time savings that result from routing these dozens of platforms into an easy-to-use solution. Moreover, by using Task Connect, organizations can reduce the number of integrations, data redundancy, and IT spend, by leveraging systems directly and maintaining systems of record in real-time.

    Task Connect is a versatile solution suited for various industries and applications. It simplifies complex tasks such as reticketing merchandise and updating inventory, allowing for easy price adjustments and stock corrections. For product withdrawals or recalls, Task Connect enhances management efficiency. In visual merchandising, it helps coordinate updates across multiple locations, while in logistics, it ensures smooth validation and reporting of pallet receipts.

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