News Briefs

Ahead of this year’s event, new data from TravelTech Show has revealed the key trends and priorities of travel companies. Most significantly, 62 per cent of travel buyer respondents said they expect their budgets to increase over the next 12 months with over a quarter (28 per cent) of increases expected to be by as much as 20 per cent.

AI looks set to take the lion’s share of those budgets with over half (56 per cent) stating they are planning to invest in it over the next year. Followed by booking and reservation systems for 32 per cent of respondents and mobile and apps for 20 per cent. In a similar vein, 80 per cent also stated they plan to increase their use of AI specifically in the year ahead. Nearly a third (32 per cent) expect to see it having the biggest impact on customer service and customer experience (CX), whilst almost a quarter (24 per cent) state it will add value to applying customer preferences to make targeted recommendations. A fifth (20 per cent) expect it to have the most impact on booking assistants.

Often seen as a key driver for bookings social media looks set to be in potential decline as websites were voted as the best for driving bookings (40 per cent), followed by OTAs at 20 per cent, and search engines and social media sharing joint third position for 16 per cent of buyers.  

With an ever-increasing number of tools and platforms coming to the market, whilst operators are aware of what the options are, they are also keeping a keen eye on where and how they are having an impact on operations, revenue and profitability. Over two thirds (68 per cent) stated that technology is helping to mitigate the impact of inflation and staff shortages. More broadly the main benefits of technology are seen as increased efficiency (32 per cent), followed by increased revenue and profitability, guest relations and personalisation and managing bookings all sharing second place for 12 per cent of buyers each.  

Commenting on the results of the survey, Nimet Sayeed, Event Manager, TravelTech Show said, “Unquestionably travel companies are keeping a keener eye than ever before on attracting new bookings, response rates and meeting customer needs. All of which continue to take priority against the backdrop of continuous market changes, whilst at the same time seeking to deliver profitability and growth. New solutions entering the market offer a practical and effective roadmap to achieving these objectives. Whilst the majority of companies are set to increase their investment in new technology in the year ahead, to ensure a return on that investment, and for any new technology to be effective, it is vital that operators have a clear and present understanding of what their business challenges and objectives are so that they can implement the best-fit solution to their tech stack.

“There has been a marked shift towards greater online interaction and behaviour by both the customer and the operator in recent times, for every stage of the customer journey. For many operators much of their success is down to the agility and efficiency technology delivers.  As AI continues to evolve, arguably it might be regarded as a ‘one stop shop’, that can answer many of the questions that operators are being faced with. This year’s TravelTech Show will enable operators to find out more about just how many questions AI and other solutions can answer across the two-day programme of exhibitors, panels and networking sessions.”

100 travel and travel technology company representatives took part in the survey in April 2024.

TravelTech Show takes place from 19 – 20 June 2024 at ExCeL, London.  

Please note: TravelTech Show is free to attend for travel technology specialists involved in or responsible for the technology within their travel business and consultants who help travel businesses select technology solutions. Suppliers must purchase a visitor pass if they wish to attend. TravelTech Show has the final right to accept or deny any registration."

PopID and Steak n Shake announced today that all Steak n Shake locations in the United States now accept PopID Check In (to review favorite orders and loyalty points) and PopPay for checkout. With more than 300 locations, Steak n Shake is the first national restaurant brand in the United States to adopt biometric check-in and checkout nationwide. PopID’s biometric check-in feature makes kiosk ordering faster, easier, and more personalized.

The implementation of PopID in every Steak n Shake location was accomplished rapidly and at low cost through a partnership between PopID and ACRELEC, a leading supplier of kiosk-ordering hardware and drive-through products. Cameras were shipped to every restaurant for attachment to the existing ACRELEC kiosks. “As explained in our recent publication, ACRELEC believes that our integrated biometric solution provides various benefits to restaurant operators related to throughput, ticket size, and loyalty engagement,” says Bruno Lo-Re, President of ACRELEC America.

“We are thrilled about our partnership with PopID and to be on the edge of biometric technology for the benefit of our customers. Our guests now have the option to use biometrics for a faster and more seamless experience,” says Sardar Biglari, Chairman of Biglari Holdings, the parent company of Steak n Shake.

Now that biometrics are enabled for all ordering and payment inside Steak n Shake restaurants, PopID and Steak n Shake will begin implementing biometric check-in and checkout at the restaurant’s drive-through units. “Similar to the kiosks, biometric check in can increase loyalty participation and revenue at the drive thru while also reducing payment processing costs,” says John Miller, CEO of PopID and Chairman of Cali Group. “Additionally, biometric payment at the order confirmation screen enables staff members to work on tasks other than taking payments by card and phone at the order pick-up window.”

Domino's Pizza Inc. introduces its new and improved loyalty program. 

Domino's Rewards offers loyalty members even more opportunities to earn and redeem points across its corporate and franchise store locations. Domino's enhanced rewards program allows customers to:

• Earn points for less
  • Loyalty members will now earn 10 points on every order of $5 or more
• Redeem points for even more menu items – and earn free Domino's after just two orders
  • Members can redeem a variety of points for more menu items:
    • 20 points: A free dipping cup, a 16-piece order of Parmesan Bread Bites or a 20 oz. drink
    • 40 points: An order of Bread Twists or Stuffed Cheesy Bread
    • 60 points: A medium, two-topping pizza; pasta; Oven-Baked Sandwich; or a 3-piece order of Chocolate Lava Crunch Cakes
• Earn more rewards
  • Loyalty perks are now even better, as members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points!

"We are thrilled to give the brand's loyal customers additional ways to earn free Domino's items more often," said Mark Messing, Domino's vice president of digital experience and loyalty. "At a time when most brands are scaling back their loyalty programs and making it more difficult to earn and redeem points, Domino's is doing the opposite. We want to make it easier to reward our customers and give them more options so they can get rewarded faster."

Marketing a LTO 

From now until Oct. 22, 2023, rewards members can take advantage of a limited time offer to redeem 20 points for a free order of Domino's new Pepperoni Stuffed Cheesy Bread, which is normally a 40-point redemption, in celebration of the product's recent launch. 

Domino's Pizza Inc.  is launching You Tip, We Tip – a promotion that tips customers who tip their delivery drivers, beginning April 29, 2024.

"Domino's drivers have been hustling to deliver hot, delicious pizzas since 1960, and we love that customers have been tipping them for their great service since day one," said Kate Trumbull, Domino's senior vice president – chief brand officer. "But these days, everywhere you go, there's a tip screen. The pressure to tip is real, even when no extra service is provided. So, we decided to flip the script and show our appreciation by tipping customers back." 

In fact, in HT's 2024 Restaurant Industry Outlook,  one executive said tipping is "turning customer sentiments negatively."

How Does You Tip, We Tip Work?

When customers tip their Domino's delivery driver $3 or more online, they'll receive a $3 coupon to use on the following week's online delivery order. \

• Is Your POS to Blame for This Top Customer Complaint?

Domino's is the first quick-service restaurant to tip customers for tipping their delivery drivers. To learn more about Domino's You Tip, We Tip promotion, visit dominos.com/youtipwetip.

Tropical Smoothie Cafe is changing hands. 

Private equity funds managed by Blackstone have entered into a definitive agreement to acquire Tropical Smoothie Cafe from Levine Leichtman Capital Partners. This buyout intended to help accelerate Tropical Smoothie Cafe's expansion through continued investment in menu innovation, operating excellence, and best-in-class marketing.

Blackstone has a long history of successfully propelling the growth of leading franchisors, including in its previous acquisitions of Hilton Hotels and SERVPRO. 

Tropical Smoothie Cafe began operating as a single location on a beach in Destin, Florida in 1997, and has grown into a nationally recognized brand with more than 1,400 locations in 44 states across the U.S. today. Known for its delicious mix of smoothies and food offerings, the company opened more than 175 new locations in 2023 alone, 70 percent of which were opened by existing franchisees. Tropical Smoothie Cafe has also been ranked #1 in the Smoothie/Juice Category by Entrepreneur Franchisee 500 for four consecutive years.

Peter Wallace, a Senior Managing Director in Blackstone’s Private Equity business, said, “Tropical Smoothie Cafe has had an impressive growth trajectory consistently building on its loyal customer base as it has scaled nationwide. Blackstone has deep experience helping accelerate the expansion of leading franchise businesses as one of our highest-conviction investment areas. We believe our capital and resources will help position Tropical Smoothie Cafe for continued success and innovation for the benefit of its guests and franchisees.”

Terms of the transaction were not disclosed.

Leanpath builds on its integration capability with menu management systems, announcing a partnership with Galley Solutions and its culinary operating system.

Leanpath's intelligent food waste prevention platform is a complete solution that allows foodservice kitchens to understand what they are wasting and why it's being wasted. Leanpath's analytics, reporting, and automated prevention tools empower kitchens to stop that waste from reoccurring.

At MURTEC 2023, Hospitality Technology presented Leanpath with the Industry Hero Award for its contributions in reducing food waste.

The new integration between Leanpath and Galley Solutions imports customers' daily menus into the Leanpath food waste tracking platform. This enables kitchen staff to more easily and precisely identify what foods are being wasted and to make more informed adjustments to planning menus, automating production, and optimizing purchasing to prevent that waste in the future.

"We're always trying to shave some pennies off our cost per meal," says Chef Antonio Pignagrande, Director of Culinary Enablement with Harvest Table Culinary Group, an early adopter of the new integration. "The best way to do that is to not put food in the trash to begin with. Leanpath helps us avoid that food waste, and the integration with Galley Solutions is the next evolution of that work. It's going to allow us to understand where the opportunities are to reduce waste down to the recipe level."

"At Leanpath, we're laser-focused on helping our customers go beyond just gathering food waste data by turning that data into actions that reduce waste," says Leanpath VP of Product Brennan Hogan. "With this new integration, Galley Solutions customers are going to be able to drive even more precise and impactful food waste actions."

"This integration highlights the importance of the Galley Solutions culinary operating system as the hub of customer's food data," says Galley Solutions CTO Matt Ferguson. "Having that clean food data for things like recipes, ingredients, menus and vendor items is what makes this integration with Leanpath so effective for our customers."