MURTEC Executive Summit

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MURTEC Executive Summit

A collection of news, articles and other featured content about MURTEC Executive Summit.

For those who missed the premier of this executive-level networking event, HT offers some high-level takeaways and insights.  

P.F. Chang's, Twin Peaks Restaurants, and The ONE Group awarded top honors for innovation at the MURTEC Executive Summit.

Brian Best, head of interactive engagement at P.F. Chang's, will share examples of strategies that have driven sales while using digital, mobile, social and CRM technologies.

Tech experts and sponsors of MURTEC Executive Summit, discuss some of the key areas impacting foodservice today and how restaurants must address these trends to stay relevant, competitive and secure.

Providing a frictionless ordering experience for diners is top of mind for restaurant operators. The customer’s definition of convenience is constantly shifting and diners now want to order food, make reservations and manage loyalty in a myriad of ways, across multiple devices.

Knowledge is power as the saying goes, and this is evident in research that reveals how much businesses are focusing on business intelligence and analytics.

Amberly Rundell of Mannix Marketing will teach operators tricks on how to get their brand's marketing campaign to go viral with Facebook Live.

Janneke van Geuns will discuss data misconceptions and explain best practices for restauarants looking to get data analytics right.

Dustin Garis will discuss how to break free from the shackles that prevent innovation.

Restaurants have a wealth of data points that are readily accessible, but they must use the information wisely.

Data is at the root of improving operations, service and overall customer experience, but many restaurants wrestle with how effectively to use vast amounts of available data. In this exclusive roundtable, HT queries technology experts, Rob Graves, Vice President, Datatrend Technologies, Inc.

The nomination period has closed for the 2017 MURTEC Breakthrough Awards and Hospitality Technology (HT) magazine’s editors and Advisory Board are busily judging the impressive submissions from a myriad of restaurant companies.

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