MURTEC 2025’s QSR Innovation Experience Will Explore Enhanced CX, Automation & More
MURTEC 2025: Experience Matters will rock Caesar’s Forum, in Las Vegas, March 10-12.
As our Multi-Unit Technology Conference celebrates 30 years of collaborative innovation between restaurant operators and technology developers, we believe that experience, in all its contexts, truly defines our mission, creating meaningful guest experiences at each touchpoint, fostering an empowered staff experience via intuitive tools, and supporting a visionary leadership experience that continues to push what’s possible.
With that in mind, we’ve curated MURTEC 2025’s educational content with the goal of making it more accessible and actionable than ever before. Three dedicated content tracks will shine a spotlight on:
- Quick-service restaurants’ hottest challenges and opportunities (including speed of service, effective automation, accuracy, and scalability).
- Full-service restaurants’ need for tools that support kitchen excellence, loyalty, and personalization.
- Early adopters from across our industry and beyond who continue to push the boundaries of tech development.
MURTEC 2025’s QSR Content Track: Enhanced CX, Automation & More
QSRs have driven technology innovation in recent years in response to such diverse challenges as labor, integration, and rising costs, as well as new opportunities to enhance guest experience via self-service, personalization, and voice.
Our QSR content track, ranging from our mainstage to our dedicated QSR education room, will explore effective tools every QSR operator must understand.
On our mainstage, “How Domino’s Dominates Digital” will feature Christopher-Thomas Moore, SVP and Chief Digital Officer at Domino's, bringing his transformative QSR leadership to the MURTEC stage. With a truly inspiring record of driving digital excellence, "CTM" has led vibrant and resonant e-commerce strategies and groundbreaking loyalty and retail technology innovation teams. Join us for insights on leading digital transformation and leveraging technology to enhance customer loyalty from one of the most influential voices in restaurant technology.
In our dedicated QSR education room, we’ll tackle key areas such as improving service time while maintaining quality, streamlining operations for growth, and leveraging technology to optimize processes and reducing labour costs. Kevin Bentley, Head of Technology, Jollibee Foods Corporation, brings more than 20 years of leadership experience, including his background in marketing technology at Johnson & Johnson and directing automation and innovation at Inspire Brands, to “Personalizing the Guest Experience,” which will show QSR operators how important it is to cultivate memorable and personalized experiences within the speed-focused, transactional relationship of the QSR.
Register for MURTEC 2025: Experience Matters, learn more about the conference, and tell us your MURTEC-worthy story at MURTEC.com.
