Marriott International Selects TravelClick for Business Intelligence and Travel Agent GDS Advertising

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Marriott International Selects TravelClick for Business Intelligence and Travel Agent GDS Advertising

09/03/2019

TravelClick, an Amadeus company, and Marriott International, Inc., a leading global lodging company with more than 7,000 properties across 132 countries and territories, have expanded their strategic relationship. As part of this agreement, Marriott will increase its use of TravelClick's Agency360®Travel Agent Global Distribution System (GDS) Advertising and Rate360®.

"At Marriott, we are committed to giving our properties the tools and information they need to increase revenue and profitability and TravelClick helps us do that," said Drew Pinto, Senior Vice President, Distribution & Revenue Strategy, Marriott.

The TravelClick solutions included in the agreement are: 

  • Agency360 – A source of travel agent bookings from all four GDS systems. Marriott properties use Agency360 to improve corporate sales and marketing efforts in the GDS channel. Additionally, it enables Marriott properties to understand the opportunity for all travel agencies in their market and target sales efforts to those agencies with the highest ADR opportunity.
  • Travel Agent GDS Advertising – A tool that reaches travel agents at the point of sale, GDS Advertising helps hoteliers win and attract high-ADR bookings from business and premiere leisure travelers. TravelClick is Marriott's choice for GDS Advertising as it is the only provider offering advertising on all four GDS systems and leverages proprietary business intelligence data to plan and optimize campaigns.
  • Rate360 – A comprehensive rate shopping solution for the hospitality industry. TravelClick's Rate360 gathers over 10 billion rates per month from more than 600 sources, the vast majority of which are gathered through direct API connections for the highest degree of data quality. Marriott uses Rate360 data to ensure its hoteliers have the most current room rate data to optimize their competitive position.