During Best Western's 2018 North American Conference, HT's Managing Editor had a chance to sit down with Dowling and learn more about how the company is improving brand awareness and customer loyalty.
Instead of reviewing historical datasets to find fraud that has already occurred, hoteliers could use AI to prevent it from happening in the first place.
Check-in, minibar use, advanced rewards programs and better insight into hotel room vacancies are just a few ways blockchain could improve the consumer experience in hospitality.