Loyalty

  • How a Digital Culture Gave Red Mango Ground-Breaking Buzz

    Using social media to drive business is no longer a new concept, but when it's used to generate buzz for a brand that hasn't even broken ground yet, that is truly forward-thinking. HT talks to Daniel Kim, founder of Red Mango USA, about how he envisioned a bold new future for frozen yogurt, not only through product development but by creating a digital culture that would appeal to the unique and devoted customers the company was cultivating through social media channels and loyalty programs.
  • Website Design for Modern Travelers

    In a rapidly evolving e-commerce landscape, hotels must continually evaluate their websites to remain relevant and convert site surfers into overnight guests. HT offers best practices to optimize websites by combining design basics with technology that integrates social and mobile components.
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