Loyalty

As more consumers begin to rely on smartphones for even the most ordinary daily tasks, companies across all industries are looking to take advantage of the opportunities presented through mobile apps. This allows brands to interact with their customers, and in many cases, offer more convenience and options than a website.

Next-gen point of sale systems can be central to providing personalized service, but integration is key. The point-of-sale can play an important role in providing such service, while also creating opportunities for increased guest spending. In this month'S Executive Q&A, Jim Dennedy, CEO of Agilysys, talks about how high-tech, tightly-integrated POS systems are providing these opportunities.