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A collection of news, articles and other featured content about Loyalty.

Drive Bookings & Customer Loyalty with Behavior-Based Emails

While 63% of travel and hospitality email sends are targeted to individual customers, hoteliers must be more intentional about understanding their audience and delivering relevant content.

From comic book lovers to cornhole aficionados, to gamers and obstacle course competitors, Red Roof provides "Along the Route" deals as they travel across the country to follow their passions.

Advantages of the integration include enhanced customer engagement and loyalty.

Updates to include more choice in rewards.

Loyalty members can earn airline miles for hotel stays and can even automatically convert their points every time they reach 10k.

Often hotels, restaurants and casinos collect data from multiple guest touchpoints but fail to organize and use the data to interact with the guest during their stay.

Brands realize returns on mobile POS investment from customer loyalty to efficiency.

Accor will deliver the program through a new app and website.

CEO Greg Mount talked both loyalty program updates and new sources of revenue via RLabs.

App allows guests to book hotel reservations, order drinks while playing from select slot machines, and participate in special promotions.

Integration of Zenreach with Paytronix Rewards Platform also streamlined pizzeria's customer relationship program.

Integration allows for processing of gift card transactions in real time, online reporting, technical support, card product and card marketing.

The company's cloud-based tech platform will help future-proof its business.

Hilton's President and CEO reveals that 75% of Hilton's overall business comes from direct channels and 50% of its loyalty members are actively engaged with the brand.

Adjustments include: Fewer points needed for free nights and the ability to earn and redeem points via new partners including DoorDash.

In Q4 digital sales grew 66% year-over-year, accounting for 12.9% of sales.

HT talks with advisory board members to find out where the hospitality industry is heading.

According to the University of Eastern Finland, tourists use loyalty programs when it's convenient and they offer instant perks.

Famous Dave's has teamed up with Punchh to offer a unified program for the entire franchise system.

Loyalty Members can earn enough points for a complimentary night after every two separate stays, but must book directly through Choice.

A successful guest engagement strategy begins with the property’s business objectives, then leverages technology to create a personalized guest journey.

Brand Keys 2019 Customer Loyalty Engagement Index reveals which hotel brands have highest loyalty among consumers.

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