At HT-NEXT Learn How to Rev Up Your Brand’s Hospitality from Harley-Davidson

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Brand visionary Ken Schmidt shares key brand building strategies from the beloved motorcycle company's turnaround.

At HT-NEXT Learn How to Rev Up Your Brand’s Hospitality from Harley-Davidson

By Anna Wolfe - 02/20/2020

Ken Schmidt, former Director of Communications Strategy for Harley-Davidson Motor Co. will deliver the opening keynote for HT-NEXT 2020 on April 28

Schmidt is a brand visionary. Since 1985, he’s been associated with Harley-Davidson; he played a pivotal role in resurrecting the legendary brand, taking it from the brink of ruin to global dominance. 

In his keynote address, Rev Up Hospitality: How to Dominate a Marketplace by Putting Your Brand’s Relationships First, Schmidt will share the story behind the successful turnaround, insights on the road to building a fanatically vocal customer base, and how to create a passionately loyal corporate culture, and develop leaders who inspire and motivate.

He’ll also share details about his enviable life. He’s toured the world on two wheels, met with presidents and royalty, and partied with movie stars and music legends – all while getting paid to do it. 

Schmidt is widely known as one of the business world’s most outspoken and provocative thought leaders and has partnered with many of the world’s most successful brands.

Now semi-retired, Schmidt provides brand-building expertise to businesses around the world.  Harley-Davidson remains his primary business partner and his strongest passion. 

About HT-NEXT 2020

Hospitality Technology (HT) and Hospitality Technology Next Generation (HTNG) are collaborating for the fourth year in a row to host HT-NEXT 2020, a unique conference for the hospitality technology industry. HT-NEXT 2020 will take place April 27-30 at the Fairmont Princess Scottsdale in Scottsdale, Arizona, and is assembling an educational agenda tied to the theme: “Predict the Unexpected.”

HT-NEXT brings together 500+ executives from across the hotel technology ecosystem, including hotel operators and solution providers, with expertise in property systems, guest room tech, e-commerce, distribution and operations. The focus in 2020 will help hotel executives anticipate where technology is headed, and predict what guests will want before they even know they want it.