Many travel and hospitality organizations have recently added new or upgraded reservation apps, contactless payment processing systems and loyalty programs that are exposed on public networks, increasing the likelihood of cyberattacks.
Leal is a longtime veteran of the hotel industry with extensive experience building brands, having most recently served as the President and CEO of Virgin Hotels for 10 years, where he oversaw the launch of five Virgin-branded hotels and the development of another 10 in its pipeline.
If they aren’t already, hotel owners will want to onboard technology and compliance upgrades in back-office systems, especially regarding the broad range and pace of change of hospitality taxes and fees.
The hotel group sought a fully automated, decision-making solution they could trust to produce the highest possible revenue outputs. The revenue team had previously used a rules-based system, which required far too much human interaction and manual parameter setting.