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Want to Increase Loyalty? Reward Customers for Spreading the Word on Social Sites
The growth of social media continues to influence how hospitality operators interact with customers and capture new guests. Marketing departments must branch out from the traditional means of advertising and integrate social media activity with formal loyalty programs. -
2012 Mobility in Hospitality Showcase
Mobility has become a necessity in hospitality. Both food service and lodging companies must address the demands of guests for increased mobile capabilities as well as the streamlining of operations that is possible with mobile technologies. This report showcases the leading solutions that will enable hospitality companies to efficiently operate and thrive in a mobile environment.