Hospitality Technology (HT) magazine is pleased to accept nominations for the 2021 MURTEC Breakthrough Awards, which honor restaurant companies for outstanding achievement in business innovation. Sponsored by Fortinet, a developer of network and cybersecurity solutions, the awards are presented to operators for leveraging groundbreaking technology and innovative strategies to improve customer engagement and/or the overall enterprise.
Now in its 15th year, the MURTEC Breakthrough Awards will be presented at the MURTEC Executive Summit & Showcase, a sister event to MURTEC (Multi-Unit Restaurant Technology Conference).
Previous MURTEC Breakthrough Award Winners
- Little Caesars (2019)
- Firehouse Subs (2019)
- Panera Bread (2019)
- TGI Fridays (2018)
- Focus Brands (2018)
- P.F. Chang's China Bistro (2017)
- The ONE Group (2017)
- Twin Peaks Restaurants( 2017)
- Outback Steakhouse (2016)
- Fun Eats and Drinks LLC (2016)
- Panera (2015)
- Firehouse Subs (2015)
- Chili’s Grill & Bar (2015)
- Jersey Mike’s Franchise Systems (2014)
- Truluck’s Restaurant Group (2014)
- Fleming’s Prime Steakhouse & Wine Bar (2013)
- Tony Roma’s (2013)
- Legal Sea Foods (2012)
- Jersey Mike’s Franchise Systems (2012)
- Subway Restaurants (2011)
- Domino’s Pizza, LLC (2011)
- Jack in the Box (2010)
- ERJ Dining, LLC (2010)
- Fleming’s Prime Steakhouse & Wine Bar (2010)
- Morton’s Restaurant Group (2009)
- T.G.I. Friday’s (2009)
- Hard Rock International (2009)
- Cara Operations (2008)
- uWink (2008)
- Marco’s Pizza (2008)
- Legal Sea Foods (2007)
- Ruth’s Chris Steakhouse (2007)
- Kahala – Cold Stone Creamery (2007)
- Jason’s Deli (2006)
- Noodles & Co (2006)
- Buca Inc. (2006)
“After a year in which restaurants had to innovate at lightning speed, the industry is at an inflection point,” says Hospitality Technology’s Editor-in-Chief Robert Firpo-Cappiello. “Recognizing that technology is now the key to meeting guest expectations, the MURTEC Breakthrough Awards will honor restaurant companies that are accelerating innovation.”
Courtney Radke, National CISO for Retail and Hospitality at Sunnyvale, California-based Fortinet, adds, “In arguably the most unpredictable period in restaurant history, operators had to quickly adapt to new business models while meeting ever changing customer demands safely and securely. I commend and congratulate those that leaned in and used technology to not only survive but thrive during this challenging time! We are equally honored and proud to be the sponsor of this year’s MURTEC Breakthrough Awards.”
MURTEC Breakthrough Awards are given in two categories:
Enterprise Innovator – This is presented to the company that has leveraged a specific strategy or technology beyond standard practice to improve overall restaurant operations. Results should reveal an increase or marked improvement in efficiency, cost savings, etc. Areas of innovation can include, but are not limited to: back-office and/or front-of-house applications, labor management, point-of-sale technologies, cloud computing, and enterprise-grade mobile applications.
Customer Engagement Innovator – This is presented to the company that has leveraged a specific strategy or technology to increase guest satisfaction, loyalty, and/or brand reputation. Potential concepts can include, but are not limited to: mobile applications, social networking, loyalty and CRM.
- Restaurants can nominate themselves
- Technology vendors can nominate a restaurant, but are not eligible themselves for an award.
- Winners must be present to accept the award at the MURTEC Executive Summit.
- To nominate a company, please fill out the nomination form here.
- Deadline for nominations is: August 2, 2021
- Winners shall be notified on or about August 17, 2021.
- Awards will be presented at the MURTEC Executive Summit & Showcase on October 14, 2021.
- Winners will be featured by Hospitality Technology.
The MURTEC Executive Summit & Showcase, held October 13-15, 2021 at Rosen Shingle Creek in Orlando, Florida, is produced by Hospitality Technology and is a sister event to MURTEC (Multi-Unit Restaurant Technology Conference). MURTEC Executive Summit is where restaurant leaders from across the organization -- in both technical and non-technical roles -- unite to see their future through the lens of strategic technology.
About Hospitality Technology
Hospitality Technology (HT) is the only publication dedicated to covering the role of information technology in improving business performance for both hotel and restaurant operators. The Hospitality Technology editorial portfolio includes: a print publication that publishes eight times annually and reaches more than 16,000 hospitality industry executives, three networking and educational events (MURTEC, HT-NEXT and MURTEC Executive Summit), a comprehensive website, e-newsletters, web seminars, and several exclusive annual reports and studies. Hospitality Technology is the parent brand of the Restaurant Technology Network (www.restauranttechnologynetwork.com), a membership community of restaurants and suppliers working together to solve industry challenges by shaping standards and sharing best practices. Visit Hospitality Technology online at www.hospitalitytech.com. Hospitality Technology is published by EnsembleIQ, headquartered in Chicago.
Fortinet (NASDAQ: FTNT) secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network—today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud, or mobile environments. Fortinet ranks number one in the most security appliances shipped worldwide and more than 500,000 customers trust Fortinet to protect their businesses. Learn more at www.fortinet.com