Hospitality Technology Opens Nominations for the 2019 MURTEC Breakthrough Awards

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Hospitality Technology Opens Nominations for the 2019 MURTEC Breakthrough Awards

Editor's Note: The deadline has been extended until Friday, July 12.

Hospitality Technology (HT) magazine is pleased to accept nominations for the 2019 MURTEC Breakthrough Awards. The MURTEC Breakthrough Awards, honor restaurant companies for outstanding achievement in business innovation. Sponsored by NovaDine, an enterprise-class digital and mobile ordering solution provider to the restaurant industry, the awards are presented to operators for leveraging groundbreaking technology and innovative strategies to improve customer engagement and/or the overall enterprise.

Now in its 14th year, the MURTEC Breakthrough Awards will be presented at the MURTEC Executive Summit, a sister event to MURTEC (Multi-Unit Restaurant Technology Conference).

Nominations for the MURTEC Breakthrough Awards are being accepted through Friday, June 21. Editor's Note: The deadline has been extended until Friday, July 12.

“The MURTEC Breakthrough Awards are the perfect embodiment of this year’s MURTEC Executive Summit theme, ‘The ROI of Experience,’” says Hospitality Technology’s Editor-in-Chief Dorothy Creamer. “Previous winners have all set this precedent and we are excited to continue the tradition of honoring restaurant companies that have identified the true value of investing in innovative practices.”  

MURTEC Breakthrough Awards are given in two categories:

Enterprise Innovator – This is presented to the company that has leveraged a specific strategy or technology beyond standard practice to improve overall restaurant operations. Results should reveal an increase or marked improvement in efficiency, cost savings, etc. Areas of innovation can include, but are not limited to: back-office and/or front-of-house applications, labor management, point-of-sale technologies, cloud computing, and enterprise-grade mobile applications.

Customer Engagement Innovator – This is presented to the company that has leveraged a specific strategy or technology to increase guest satisfaction, loyalty, and/or brand reputation. Potential concepts can include, but are not limited to: mobile applications, social networking, loyalty and CRM.


  • Restaurants can nominate themselves
  • Technology vendors can nominate a restaurant, but are not eligible themselves for an award
  • Winners must be present to accept the award at the MURTEC Executive Summit.
  • To nominate a company, please fill out the nomination form here  
  • Deadline for nominations is: June 21, 2019. Editor's Note: The deadline has been extended until Friday, July 12.
  • Winners shall be notified on or about July 15, 2019.
  • Awards will be presented at the  MURTEC Executive Summit on October 29, 2019.

“We’re deeply embedded in a world of constant transformation; convenience and speed plus elevated customer demands are transforming restaurant business models,” said George Istfan, founder and chief software architect of the Raleigh, N.C.-based NovaDine. “To keep up and stay relevant, innovation in any organization is essential. I applaud those companies who champion innovation as a top priority, and we’re thrilled to be the sponsor of this year’s MURTEC Breakthrough Awards program.”

The  MURTEC Executive Summit held October 28-30, 2019, in Scottsdale, Ariz., is produced by Hospitality Technology and is a sister event to MURTEC (Multi-Unit Restaurant Technology Conference). The Summit is an intimate gathering of senior-level executives, unique from other technology events in the industry. The format and content is designed to draw in technology thought leaders and influencers in a program that prioritizes group discussions, two-way dialogue, and collaboration amongst both peers and sponsors.


Past Breakthrough Award Winners Include:

TGI Fridays (2018)

Focus Brands (2018)

P.F. Chang's China Bistro (2017)

The ONE Group (2017)

Twin Peaks Restaurants( 2017)

Outback Steakhouse (2016)

Fun Eats and Drinks LLC (2016)

Panera (2015)

Firehouse Subs (2015)

Chili’s Grill & Bar (2015)

Jersey Mike’s Franchise Systems (2014)

Truluck’s Restaurant Group (2014)

Fleming’s Prime Steakhouse & Wine Bar (2013)

Tony Roma’s (2013)

Legal Sea Foods (2012)

Jersey Mike’s Franchise Systems (2012)

Subway Restaurants (2011)

Domino’s Pizza, LLC (2011)

Jack in the Box (2010)

ERJ Dining, LLC (2010)

Fleming’s Prime Steakhouse & Wine Bar (2010)

Morton’s Restaurant Group (2009)

T.G.I. Friday’s (2009)

Hard Rock International (2009)

Cara Operations (2008)

uWink (2008)

Marco’s Pizza (2008)

Legal Sea Foods (2007)

Ruth’s Chris Steakhouse (2007)

Kahala – Cold Stone Creamery (2007)

Jason’s Deli (2006)

Noodles & Co (2006)

Buca Inc. (2006)


About Hospitality Technology

Hospitality Technology (HT) is the only publication dedicated to covering the role of information technology in improving business performance for hotel and restaurant operators. The Hospitality Technology editorial portfolio includes: a print publication that publishes nine times annually and reaches more than 16,000 hospitality industry executives, three networking and educational events (MURTEC, HT-NEXT and MURTEC Executive Summit), a comprehensive website, e-newsletters, web seminars, and several exclusive annual reports and studies. Visit Hospitality Technology online at Hospitality Technology is published by Chicago-based EnsembleIQ.


About NovaDine

NovaDine provides enterprise-class POS integrated digital ordering solutions to multi-unit restaurant chains. NovaDine is an innovator in the market place with unique features like its full menu/order/POS integration with Grubhub, Grubhub at Work, DoorDash, UberEats and Postmates; patented Group Ordering; proximity triggered customer check-in, order throttling and recently added cubby support for take-out and delivery orders. Built-in delivery support is included, as well as Delivery As A Service integration with Postmates and DoorDash. Multiple prominent restaurant chains like Panda Express, Frisch's and Cinnabon have deployed the feature-rich solution to power their online/mobile ordering, catering, and apps.NovaDine was founded in 2007. The company is based in Raleigh, N.C.




Dorothy Creamer, Editor-in-Chief


dcreamer (at)  


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