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From the Editor

June 2019

Jun
12
Consumers feel a greater sense of loyalty to a brand when they’ve played a key role in the creation of their experience. 

May 2019

May
16
With so much data available and a willingness of customers to share personal insights in exchange for personalized service, brands that don’t make sure to optimize customer data will flounder.

April 2019

Apr
06
Allowing technology to take on more tasks does not diminish the need for human touch.
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