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2012 Customer Engagement Technology Study
In this first-of-its-kind research report, HT reveals the results of a comprehensive survey of hotel and restaurant operators’ use of customer engagement technologies, including mobile, social, digital and location-based applications. Find out current and planned implementation rates for things like tablet-based ordering, social media-POS integration, and more. Plus, this research reveals the perceived impact these applications are having on generating customer engagement, and on improving the overall business.